Budget Season Survival Guide: How to Build a Business Case for CRM or Analytics Projects and Secure Funding

The annual budget showdown is upon us, and vying for resources to fuel your CRM or data analytics project can feel like entering the Hunger Games. But what if you could transform this fight into a strategic win? The secret weapon isn’t just a brilliant idea — it’s an airtight business case that showcases the

The Biggest Opportunities and Challenges of Data in Banking Today

In the banking industry, data has emerged as a central pillar of modern operations. Data spans decision-making, enhancing customer experiences, and optimizing operational efficiencies. In this age of digital data-centricity, data in banking is abundant. But it is also a functional, critical aspect of all business operations — from customer engagement at the front to

Cloning MuleSoft Projects to Maximize Efficiency

When considering reuse, people all too often consider only the number of distinct consumers utilizing their APIs or integration services. However, there are many additional constructs to consider when driving reusability for integration assets. What is reusability? Reusability is when an integration object or process is built and then used several times after its initial

How to Build A High-Functioning RevOps Tech Stack For Your Business

Organizations typically have many different departments interacting with customers at different levels. RevOps is combining the efforts of sales, marketing, customer success and finance to maximize revenue opportunities. This collaboration needs a proper strategy to work and often involves the creation of a tech stack. Through RevOps it will be possible for marketing to identify

Current Mortgage Industry Challenges and Opportunities to Watch

The mortgage industry is going through changes involving a great deal of evolution around tracking applications, approvals, and servicing customers in more intuitive ways. We spoke with some of our team members across Salesforce and strategy consulting and customer engagement to dig into the main obstacles facing mortgage lenders today, as well as the unique

What Is “Summer Melt” in Higher Ed? And How Can You Combat It?

The term “summer melt” is used in the education space to describe a phenomenon in which a student thought to be college-bound doesn’t appear. Definitions differ based on the interested party. To the university administration, this vexing problem appears when a student pays their deposit (indicating they’ll be attending) then either decides to attend another