Do you read your vehicle’s manual before you get into your car to drive to the grocery store? I bet the answer is no, right? Once you learn the fundamentals of the road and the basic functions of the vehicle, you’re likely to only use the manual when things go wrong. And that makes sense;
The market has become saturated with advertising platforms over the past 10-20 years. From streaming to social, cable to e-commerce, advertisers can have their pick of what audiences they want to target and how. So how do advertising platforms gain an edge on the competition? A huge advantage that modern ad sales teams have over
If you’re looking into onboarding Salesforce in your media company and are curious if Salesforce Media Cloud is the best option, you’ve come to the right place! I’ve spent the past 8 years building out Salesforce instances for media companies, and I’ll admit I was skeptical at first that Media Cloud could capture all of
In today’s world, advertising and technology go hand-in-hand. From custom sponsorships to catered targeting, unique advertising offerings and vast media channels make a playground for advertisers. Because of this, the back-end technology that fuels ad sales teams is so important in order to keep up with an ever-changing, fast-paced industry. Whether a company is just