Salesforce Success Hinges on Change Management: It’s All About Employee Readiness

Think about it: you can have the most cutting-edge Salesforce system, but if your team isn’t truly ready to use it effectively — if they don’t really get why they should change their old habits — you won’t achieve your goals or maximize your investment. That’s where change management becomes essential. Yet, far too often,

Customer Data Strategy Isn’t a Technology Issue, It’s a Business Issue

As businesses diversify the systems they use to get work done, “data strategy” is a phrase thrown around a lot in the consulting industry. But what does it mean in today’s business context? While specialized technology exists to accomplish specific tasks, data strategy concepts encourage a systematic approach to building and maintaining data storage standards

7 Steps to Ensure Internal Adoption of a Modern BI Architecture

Creating a data-driven culture is essential for companies to stay competitive. By leveraging data to inform decision-making, companies can gain a significant advantage over their competitors by improving operational efficiency, and driving growth. However, building a data-driven culture is not a simple task, and requires a concerted effort from all levels of the organization. Even

How to Ensure Your Salesforce Managed Services Engagement is Successful

Implementation is only part of the journey with a successful Salesforce solution. For long-term, continuous innovation and success with the platform, a Salesforce managed services engagement guided by a vendor (aka partner) who understands your needs, scope, and goals each step of the way is essential. Ensure your Salesforce managed services engagement gets off to

Change Enablement is a Top Priority for Your Team… Here’s Why

Every organization will, at some point, go through a transition of technology or process that will impact how the organization runs. Whether it’s implementing a new sales enablement tool, applying model insights to daily processes, or even tweaking the process of how tasks and activities are managed, these changes can have a significant impact on