4 Top Takeaways From the dbt Labs Coalesce Conference 2024
dbt Labs deeply cares about its community, and I felt that at this year’s Coalesce Conference. It’s clear in how they recognize community members, continue to invest in dbt core, and host a delightful event. There was a diverse mix of geographies, roles, and backgrounds represented, all with a shared interest in dbt and how […]
Designing Effective AI Agents for Maximum ROI
The rise of Large Language Models (LLMs) — and the scramble by every large technology company from Microsoft to Google to Salesforce trying to keep pace with OpenAI — presents an influx of powerful and transformational tooling for companies. Experts believe it will be the most significant change since the internet. The ability to leverage […]
Salesforce CRM Analytics + Data Cloud: A Powerful Combination for Customer Insights
To stay competitive, organizations today need more than basic data management — they need actionable insights. Together, Salesforce Data Cloud and CRM Analytics provide an integrated solution that brings customer data to life. This powerful combination allows you to unify and harmonize your customer data from disparate sources and surface those insights within the flow […]
Reduce Client Churn with Snowflake, Salesforce Data Cloud, and AI
Demo Reduce Client Churn with Snowflake, Salesforce Data Cloud, and AI Client churn is an important metric for businesses to track, regardless of industry or company size. But how can you take action intelligently and effectively to make an impact and retain your clients? In this demo, we’ll show you how to leverage your data […]
Migrating to Snowflake from Azure SQL: 5 Keys to Success
With the explosion in data and analytics demand, organizations are reaching the limits of their existing data platforms. Even cloud-based platforms like Azure SQL, while an improvement over on-premises technologies, are unable to provide the scalability, performance, and elasticity needed to enable a modern analytics capability. To meet this challenge, data leaders are migrating to […]
5 Benefits of Building Data Pipelines with Snowpark
Having access to reliable, up-to-date data is critical for all analytics and data science workloads. Data pipelines are an essential piece of this process, moving and transforming data in order to enable this access to reliable and clean data. Taking your data pipeline architecture to the next level with Snowpark There are many different methods […]
6 Misconceptions about Modern Data Architecture: How Snowflake and Salesforce Work Together
Salesforce customers generally choose the leading CRM platform because it streamlines their sales, marketing, and customer service processes with data analytics and insights. But to further enhance the capabilities of Salesforce (and specifically their Salesforce data), many Salesforce customers are also starting to leverage Snowflake Data Cloud as they move toward a more modern data […]
How to Get Started in Data Science and AI with Snowflake’s Snowpark
Is your business fully harnessing the power that AI has to offer? Whether it be using predictive machine learning tools to acquire new customers or retain existing ones, or leveraging generative AI capabilities to increase the productivity of your workforce, use cases — and the potential for your data science strategy — are virtually endless. […]