Snowflake Summit 2022 is Over – Here’s What We’ve Learned

Contributor: Matt McGorrey Snowflake is more than just cloud data storage Following Snowflake Summit 2022, it’s clear that the company wants to be the number one “data cloud,” and that means more than just storing data. Snowflake wants their platform to support the next generation of data science, analytics, and data-first applications. They announced Native

How To Easily Connect Your Data to Snowflake with Snowpark

Snowflake recently hosted Snowpark Day: a showcase of Snowflake’s developer-friendly framework. Snowpark gives developers the tools to flip, spin, and grind data using the gear they already know. The gear in this case is Python, Java, or Scala – the languages Snowpark supports; and the tricks are the ability to execute queries, load data, and

Good News: We Specialize in Data Engineering So You Don’t Have To

Businesses today, both large and small, are making significant investments in replacing manual, paper-based processes and legacy IT to modern, real-time, data-driven systems that are easily integrated. The initial driver for this shift, commonly referred to as “digital transformation,” was the replacement of paper-based processes with digital ones. Now, many firms have moved beyond “lifting

Why Modernize Your Organizational Structure for Modern Data Infrastructure Now

In a previous blog post, I talked about the importance of data agility in an organization. As mentioned in that post, data agility is defined by TDWI as: “how fast can you extract value from your mountains of data and how quickly can you translate that information into action?”  For business, the translation is about

Visualize and Prevent Customer Churn in Salesforce Using Tableau CRM and Snowflake

By:  Katie Toyoshima, Aurora Rosin, & Nate Van Roosendaal In the first installment of this blog series, we took a look at Magenta Inc.’s issues with customer churn. In Part 2, Magenta’s Senior Data Architect, Jake, integrated the company’s data into Snowflake, alongside existing data from Salesforce. The data from the centralized data hub was

A Treatise on Data Science and Customer Churn

Contributing Authors: Peter Ottsen and Anthony Nardiello Proactively Addressing Churn with Data Science In part 1 of our series, you were introduced to Magenta Inc., a fictional company facing issues with customer churn. Elaine Gadget, Magenta’s Senior Sales Representative, has already worked with her team to identify an important problem—the sales team has no visibility

How to Use Snowflake to Connect Your Systems and Centralize Your Data to Prevent Customer Churn

Contributing Authors: Tyler Pollard, Emma LeMasters This is the second post in a short blog series focused on preventing customer churn using a centralized data hub. Here’s an infographic version of the series! Getting the Right Data with the Right Tools As mentioned in Part 1 of this series, our fictional company, Magenta Inc., is

How Do You Stop Customer Churn? Here’s Why a Centralized Data Hub Can Help

This is the first post in a short blog series focused on preventing customer churn using a centralized data hub. Here’s an infographic version of the series!   The Problem: Recent Churn… and a Lack of Insight  Here’s a problem our clients deal with all too often: miscommunication. As an example, let’s take a hypothetical