Snowflake Marketing Analytics: Drive Marketing Success with a Single View of the Customer
I still remember the exact moment I first realized my marketing data was trapped. A long time ago in a land far away, I was digging into the journey of a web conversion that excited me because it was a great lead and I was determined to replicate its success. Like many marketing automation tools, […]
How to Get Started in Data Science and AI with Snowflake’s Snowpark
Is your business fully harnessing the power that AI has to offer? Whether it be using predictive machine learning tools to acquire new customers or retain existing ones, or leveraging generative AI capabilities to increase the productivity of your workforce, use cases — and the potential for your data science strategy — are virtually endless. […]
Enabling Responsible Data Use with a Snowflake Data Clean Room
In a time where data-driven decision-making is the ideal path forward for businesses, the need to find a balance between data collaboration and privacy has become a top priority for businesses. Enter data clean rooms! These controlled environments allow businesses to make use of and share their data while remaining compliant with privacy regulations. More […]
On-Demand Webinar: Data Sharing Reinvented: Discover the Power of Snowflake Data Clean Rooms
On-Demand Webinar Data Sharing Reinvented: Discover the Power of Snowflake Data Clean Rooms With disparate data sources and major changes in the market, media businesses are looking to Snowflake’s data clean rooms to comply with security rules around consumer data while still providing access and analysis of valuable first- and third-party data. Join us for […]
Want to Build a Data-Driven Business? Start with Snowflake and BI Modernization
You might already know something about Snowflake’s Data Cloud as a modern approach to handling data. Meaning that it offers scalability, simplified management, robust data security, and reliable data governance to IT professionals. It also has features like data sharing and zero-copy cloning, which saves money on storage. And as a leader, you have to […]
Solve Your Machine Learning Data Scalability Problem with Snowflake’s Snowpark
Data is the lifeblood of organizations. But understanding data and using it to drive meaningful insights can be a real challenge. Many data scientists spend a lot of time wrangling data instead of focusing on what matters — creating models that deliver real value for their business. In many ways, the promise of machine learning […]
Enable Repeatable Analytics with Snowflake and dbt
Starting a new year usually comes with some immediate analytics challenges: reporting on year-end consumption, generating target lists, and forecasting metrics for the coming months. Quickly addressing these challenges enables organizations to kickstart their year. How quickly is your organization answering these questions? And are the answers accurate? A critical component of accomplishing this is […]
7 Steps to Ensure Internal Adoption of a Modern BI Architecture
Creating a data-driven culture is essential for companies to stay competitive. By leveraging data to inform decision-making, companies can gain a significant advantage over their competitors by improving operational efficiency, and driving growth. However, building a data-driven culture is not a simple task, and requires a concerted effort from all levels of the organization. Even […]