Leveraging Snowflake to Support an Effective Salesforce Data Strategy Starts With Addressing Data Quality

With the ease and availability of analytics implementations with widespread and user-friendly tools, every organization is looking forward to leveraging data analytics and machine learning. Data collection has become easier than ever before, and while many focus on capturing and housing as much data as possible so they can leverage it for personalization, analytics, and

Why Migrating to Financial Services Cloud is a Benefit for Financial Firms

If you’re considering a migration to Financial Services Cloud (FSC) then you are either not yet on the Salesforce platform and are looking to get started, you’re on a highly customized version of Sales Cloud and are looking to scale/reduce tech debt, or you’re on another CRM altogether. In any case, you’ve realized it’s time

Maximize the Value of Your Data with Tableau and Snowflake

As we evolve in a world where data is the most valuable and fastest growing resource a business can have, it can be difficult and overwhelming for organizations to prioritize and structure data in a way that can drive predictability and inform strategy for the business. Timing is crucial to decision making as industries experience

Data Lake vs Data Warehouse: What’s the Difference?

Do you ever wonder where your information is stored when you log into any of your online accounts? What about when you take a picture and back it up on the cloud, where does it go and how is it stored? There’s a whole science around data storage, and you may have heard the terms

The Importance of Data Strategy for Nonprofits… and How to Get There

Before my professional life as a data scientist, I worked in direct service at nonprofits across the education and public health spaces. It was this work that brought me to data science and the pursuit of measurable impact.  As a direct service provider, I often thought that if I could only finagle fitting three lifetimes

Improve Business Outcomes with a Data Strategy

“Strategy” is the plan of action designed to achieve an overall or long-term goal. Unlocking the true potential of an organization’s data becomes a challenge when there are no goals defined. A data-focused strategy can help in overcoming these challenges. Not All Data is Created Equal Organizations capture their sales data, customer data, and other