The Silent Killer of CRM Success: How to Stop Duplicate Data in Its Tracks
There’s a unique, painful sound every Salesforce admin knows: the groan of frustration when someone pulls a report and realizes half the accounts are duplicates. Suddenly, nothing makes sense. Sales teams are confused. Customers get duplicate outreach. Leadership starts by questioning every dashboard. You know what’s happening. The sneaky, silent villain of CRM success has […]
How Tableau Pulse Can Help You Cultivate and Democratize Data Insights
Tableau Pulse was introduced at Tableau Conference in the spring and again at Dreamforce in the fall of 2023. It has gained considerable buzz in the months since, to say the least, with a public launch slated for spring 2024. You may be here because you’re wondering, for starters, what exactly is Pulse? How can […]
5 Benefits of Building Data Pipelines with Snowpark
Having access to reliable, up-to-date data is critical for all analytics and data science workloads. Data pipelines are an essential piece of this process, moving and transforming data in order to enable this access to reliable and clean data. Taking your data pipeline architecture to the next level with Snowpark There are many different methods […]
A Beginner Guide to Snowflake Row Access Policies
Many Snowflake environments need to limit data sets to particular user groups. These can be based on accounts, regions, departments, etc. In a Salesforce ecosystem, accounts typically will only be viewable by the sales team associated with the account. There may be hierarchies for who can see sets of accounts, as compared to the individual […]
6 Misconceptions about Modern Data Architecture: How Snowflake and Salesforce Work Together
Salesforce customers generally choose the leading CRM platform because it streamlines their sales, marketing, and customer service processes with data analytics and insights. But to further enhance the capabilities of Salesforce (and specifically their Salesforce data), many Salesforce customers are also starting to leverage Snowflake Data Cloud as they move toward a more modern data […]
Enabling Responsible Data Use with a Snowflake Data Clean Room
In a time where data-driven decision-making is the ideal path forward for businesses, the need to find a balance between data collaboration and privacy has become a top priority for businesses. Enter data clean rooms! These controlled environments allow businesses to make use of and share their data while remaining compliant with privacy regulations. More […]
How Financial Services Firms Can Inform Decision-Making with Ethical Data Handling
In today’s data-driven world, organizations have access to massive amounts of data that can provide valuable insights and drive informed decision-making. Embarking on a data or analytics project like implementing Salesforce Data Cloud can be an especially exciting endeavor for organizations. It holds the promise of unification, valuable insights, and informed decision-making that can be […]
Mark Fleming on Reaching Data Nirvana Through Centralization and Improved Access
With more and more companies making the transition to the data economy, themes of quality, governance, and technological ROI take center stage. Mark Fleming (SVP of Sales, Americas Enterprise at Snowflake) discusses the nirvana achievement of centralized data to create meaningful outcomes, the power of communication and storytelling across internal teams to bolster collaboration and […]