Leverage CRM Analytics Parameters to Filter Tableau Views

Several months ago, Salesforce released the “Publish to Salesforce” capability on Tableau. This allowed users to publish their Tableau dashboards or views to Salesforce CRM Analytics (CRMA) for use in a component object. Publishing to Salesforce made it very helpful for consumers of CRMA and Tableau to be able to access analytics in one place.

Einstein Copilot in Action: How to Enhance Salesforce with Generative AI

In February 2024, Salesforce introduced Einstein Copilot, a powerful Generative AI tool designed to transform the way you work in Salesforce, saving you valuable time and boosting your productivity. But how do you harness this potential?In this post, I’ll break down how Einstein Copilot works, and guide you through the process of creating your own

Clari vs. Salesforce: What to Look for in a Revenue Intelligence Solution

Sales and RevOps leaders know that to remain competitive today, their teams need data-driven technologies that surface actionable, predictive insights to help them win more deals and hit their goals. Revenue intelligence solutions use data and AI to provide information that sellers can confidently act on, like sales forecasts, red flags in the pipeline, upsell

Getting Started with Salesforce Einstein Copilot and Prompt Studio

Everywhere you look, Generative AI models are the talk of the town. Companies are increasingly focused on finding ways to drive higher operational efficiency through automation, software improvements through increased functionality, or better, more personalized experiences for their customers. At the end of February 2024, Salesforce released a bevy of new Generative AI-based tools intended

Is Your Bank (Really) Their Primary Financial Institution?

In today’s rapidly evolving financial landscape, outdated methods for identifying primary clients cost banks revenue and growth potential. Competitors who use data to identify their clients’ primary financial institutions are gaining an edge over banks with a limited understanding of their most valuable customers.  The concept of a “primary client” is essential for driving customer

Use the Power of Tableau Prep to Automate Data Transformation

Manual data manipulation in Excel is common. However, collecting data from disparate sources and cleaning, filtering, sorting, pivoting, and doing calculations manually not only takes lots of time but also makes mistakes more likely. Tableau Prep can not only complete all of the most common data manipulation steps but it also adds capabilities like Joins

Is Your Organization Ready to Take Full Advantage of Salesforce Einstein 1?

If you’re anything like us, you’re running — not walking — to sign up for Salesforce Einstein 1 (formerly Salesforce UE+). First announced at Dreamforce 2023 and made available in December ‘23, this new super SKU has everything you need to take your data, AI, and CRM strategy to the next level.  What’s included with