Salesforce Connections 2025: A New Chapter for Marketing in the Agentic Era

Salesforce Connections 2025 A New Chapter for Marketing in the Agentic Era

The energy at Salesforce Connections 2025 in Chicago was undeniable. But beneath the surface of exciting networking among fellow consultants, digital marketers, and AI enthusiasts, a fundamental industry shift was taking place.  Connections wasn’t just another conference; it was the formal unveiling of a new paradigm: the agentic era of marketing. The key takeaway is […]

Top 6 Takeaways from Agentforce World Tour for Financial Services

6 Takeaways from Agentforce World Tour for Financial Services

AI in financial services has officially moved from exploration to execution. We’re past the point of exploration. Leaders aren’t asking if AI fits into their strategy — they’re focused on making it work with confidence, compliance, and clear business value. That shift was front and center at the Agentforce World Tour. A few weeks ago, […]

Atrium’s Retail Banking Agent Powered by Agentforce

Atrium’s Retail Banking Agent Powered by Agentforce Atrium’s Retail Banking Agent transforms customer interactions with instant, personalized support directly within the online portal. The agent handles routine inquiries, streamlines case creation, and offers 24/7 availability. By automating tasks and providing trusted account insights, the agent enhances customer satisfaction, drives operational efficiency, and reduces costs — […]

Contact Center Performance: 6 Service Metrics That Matter

Understanding the Service Metrics That Matter

How do today’s contact centers measure success? It’s more than just answering the phone, responding to a chat, or replying to emails. Success is about providing excellent customer service efficiently. To do that, customer service leadership tracks key metrics that show how well the contact center is performing. Think of these metrics as vital signs […]

5 Salesforce Service Cloud Tools Transforming Contact Centers

Atrium Blog: 5 Salesforce Service Cloud Tools Transforming Contact Centers

Think of a contact center as a busy intersection of businesses and individuals looking for help and agents (ideally) providing best-in-class support. Information is constantly flowing, with agents directing traffic, ensuring every customer gets the right information to get where they need to go. Salesforce Service Cloud is a powerful platform that provides the tools […]

Less is More: Why Focused Salesforce Rollouts Drive Adoption and Reduce Risk

Atrium Blog: Why Focused Salesforce Rollouts Drive Adoption and Reduce Risk

“We tried to do everything at once… and the project collapsed under its own weight.” We see it all the time: a bank or wealth firm embarks on a Salesforce Financial Services Cloud (FSC) journey with the best of intentions. The project team packs every possible feature, workflow, and integration into phase one. Everything but […]