Understand Salesforce’s Revenue Intelligence… What’s in It for You?

New in February 2022, Salesforce’s Revenue Intelligence product allows businesses to manage revenue across the customer lifecycle by providing actionable insights that can help ensure organizations are reaching their growth goals. Let’s go into the use cases and benefits, talk about the relationship between revops and revenue intelligence, and look at a real customer success

Salesforce Spring ’22 Release: What’s the Future of Analytics On the Platform?

If you are a professional who regularly works on the Salesforce platform, the company’s seasonal software releases are a familiar occurrence. These releases happen 3 times a year, and while they may still come as a surprise or cause a mild disruption in your workflow, these releases often provide features and benefits that users have

Tableau Conference 2021 is Over — Here’s What You Need to Know

What are some of the themes you saw come out of TC21 this year? The umbrella term to encompass it all is the Tableau Economy, which consists of customers, individuals, Tableau partners like Atrium, and technology. That might sound dry on the surface, but it’s these core ingredients that make it exciting: It was great

Your New Digital HQ: Slack Features for Salesforce Users to Get Excited About

Salesforce sent shockwaves around the business world when it acquired Slack at the beginning of the year. While it was huge news, it certainly wasn’t surprising. After all, Salesforce is the world’s leading CRM platform, so teaming up with one of the most intuitive workplace communication platforms just makes sense. It’s sort of like what

How to Analyze Your Business’ Existing Application to Determine Its Readiness for AI

Getting started with an effective customer retention strategy isn’t as easy as one would hope. As we tackle the concepts that make for an effective customer retention strategy, we revisit our data-driven approach and Atrium’s method of determining your readiness to adopt intelligent solutions in aiding customer retention. Atrium uses a readiness assessment that can

Overview of FFLib Fundamentals

Authored by:  Doug Surfleet, Nathan Bruhn, Cory Rehs, Keely Weisbeck, and Jason Halpern FFLib as a framework for Enterprise Design Patterns When we work with clients, one of the topics which comes up most frequently surrounds the supportability and scalability of their Salesforce implementation. It is common that they started out with the best of

Visualize and Prevent Customer Churn in Salesforce Using Tableau CRM and Snowflake

By:  Katie Toyoshima, Aurora Rosin, & Nate Van Roosendaal In the first installment of this blog series, we took a look at Magenta Inc.’s issues with customer churn. In Part 2, Magenta’s Senior Data Architect, Jake, integrated the company’s data into Snowflake, alongside existing data from Salesforce. The data from the centralized data hub was