Enable Repeatable Analytics with Snowflake and dbt

Starting a new year usually comes with some immediate analytics challenges: reporting on year-end consumption, generating target lists, and forecasting metrics for the coming months. Quickly addressing these challenges enables organizations to kickstart their year. How quickly is your organization answering these questions? And are the answers accurate? A critical component of accomplishing this is

7 Steps to Ensure Internal Adoption of a Modern BI Architecture

Creating a data-driven culture is essential for companies to stay competitive. By leveraging data to inform decision-making, companies can gain a significant advantage over their competitors by improving operational efficiency, and driving growth. However, building a data-driven culture is not a simple task, and requires a concerted effort from all levels of the organization. Even

Why BI Modernization? Streamline Operations and Boost ROI With a Single Source of Truth

Business intelligence modernization, or most commonly known as BI modernization, is not a new term. The term does still create a fair amount of confusion for our customers. Some vendors will have you think that it’s some sort of massive shift in the analytics technology we use. While there is some truth to that thinking,

How to Leverage the Snowflake to Salesforce CRM Analytics Direct Data Connection

Authors: Tyler Pollard, Buzz Wells With the introduction of Salesforce Genie at Dreamforce ‘22, Salesforce is giving its customers the capability to connect with data across various platforms in real-time, in one place. Not only will users be able to connect to customer data at scale, but they’ll be able to engage with it holistically,

Leveraging Snowflake to Support an Effective Salesforce Data Strategy Starts With Addressing Data Quality

With the ease and availability of analytics implementations with widespread and user-friendly tools, every organization is looking forward to leveraging data analytics and machine learning. Data collection has become easier than ever before, and while many focus on capturing and housing as much data as possible so they can leverage it for personalization, analytics, and

Salesforce Data Cloud Launches: Here’s What it Means

Salesforce has a reputation for putting the customer experience at the forefront of their innovation efforts — and Dreamforce is the ecosystem’s launchpad where Salesforce products take flight. In true pre-Dreamforce fashion, Salesforce and Snowflake announced the expansion of their partnership, now enabling customers with the ability to securely share data in real time between

Maximize the Value of Your Data with Tableau and Snowflake

As we evolve in a world where data is the most valuable and fastest growing resource a business can have, it can be difficult and overwhelming for organizations to prioritize and structure data in a way that can drive predictability and inform strategy for the business. Timing is crucial to decision making as industries experience

Snowflake, Salesforce, and Tableau — The Trio for Modern Data Literacy

Being a data-driven customer nowadays can be confusing. There are so many choices, and your data lives in very diverse sources. Let me shout something from the top of a mountain—being on the cloud makes it easier and safer. I can be biased since I’ve spent a few years at Snowflake. However, having taken a

Data Lake vs Data Warehouse: What’s the Difference?

Do you ever wonder where your information is stored when you log into any of your online accounts? What about when you take a picture and back it up on the cloud, where does it go and how is it stored? There’s a whole science around data storage, and you may have heard the terms