On-Demand Webinar: Salesforce + Snowflake: Unlocking the Power of Data and AI with Zero Copy Capabilities
On-Demand Webinar Salesforce + Snowflake: Unlocking the Power of Data and AI with Zero Copy Capabilities What does Salesforce and Snowflake’s Zero Copy/ETL data-sharing partnership mean for you? Join us to learn how this industry-defining approach will give you more control to securely manage your data and build richer customer 360 experiences in Salesforce Data […]
Atrium Helps Snowflake Customers Maximize Value with Expanded Snowflake Migration Offerings
Modern Data Management, Targeted Data Architecture Enhancements, and Customized Migrations are Here to Support Snowflake Customers Indianapolis, April 2, 2024 – As the market leader in combining CRM, data, and AI to drive business outcomes, Atrium has built an extensive Snowflake practice over the past 3+ years. Now, the company has bolstered its existing status […]
Whitepaper: The Future of Data in Banking: Getting Ahead with Advanced Analytics
WHITEPAPER The Future of Data in Banking: Getting Ahead with Advanced Analytics Data has emerged as a central pillar of modern banking operations. With the shift toward digital-forward customer preferences, the volume and variety of data that is generated has surged — creating complex challenges and opportunities for banks to get ahead of traditional peer […]
Ahead of the Curve: Data Analytics Maturity Model Guidance
After having a front row seat to hundreds of Atrium projects over the last five years that typically focused on the intersection of data, analytics, and CRM strategy, I started to see a trend emerging among our most successful customers. Those that understood the relative maturity of their data as well as the tooling they […]
5 Benefits of Building Data Pipelines with Snowpark
Having access to reliable, up-to-date data is critical for all analytics and data science workloads. Data pipelines are an essential piece of this process, moving and transforming data in order to enable this access to reliable and clean data. Taking your data pipeline architecture to the next level with Snowpark There are many different methods […]
A Beginner Guide to Snowflake Row Access Policies
Many Snowflake environments need to limit data sets to particular user groups. These can be based on accounts, regions, departments, etc. In a Salesforce ecosystem, accounts typically will only be viewable by the sales team associated with the account. There may be hierarchies for who can see sets of accounts, as compared to the individual […]
6 Misconceptions about Modern Data Architecture: How Snowflake and Salesforce Work Together
Salesforce customers generally choose the leading CRM platform because it streamlines their sales, marketing, and customer service processes with data analytics and insights. But to further enhance the capabilities of Salesforce (and specifically their Salesforce data), many Salesforce customers are also starting to leverage Snowflake Data Cloud as they move toward a more modern data […]
Takeaways from Dreamforce 2023 to Guide You through the Rest of the Year
After you’ve left Moscone (or the Atrium Lounge!) in your sneakers and your Trailblazer hoodie, backpack and swag-filled tote bag in tow, it’s easy to succumb to information overload. The announcements, the live demos, the guided tutorials and masterful roadmapping, the meetings, the goal setting, the coffee, the coffee… It’s a lot to take in. […]