To stay competitive, organizations today need more than basic data management — they need actionable insights. Together, Salesforce Data Cloud and CRM Analytics provide an integrated solution that brings customer data to life. This powerful combination allows you to unify and harmonize your customer data from disparate sources and surface those insights within the flow
With the explosion in data and analytics demand, organizations are reaching the limits of their existing data platforms. Even cloud-based platforms like Azure SQL, while an improvement over on-premises technologies, are unable to provide the scalability, performance, and elasticity needed to enable a modern analytics capability. To meet this challenge, data leaders are migrating to
Tableau Pulse was introduced at Tableau Conference in the spring and again at Dreamforce in the fall of 2023. It has gained considerable buzz in the months since, to say the least, with a public launch slated for spring 2024. You may be here because you’re wondering, for starters, what exactly is Pulse? How can
After having a front row seat to hundreds of Atrium projects over the last five years that typically focused on the intersection of data, analytics, and CRM strategy, I started to see a trend emerging among our most successful customers. Those that understood the relative maturity of their data as well as the tooling they
Having access to reliable, up-to-date data is critical for all analytics and data science workloads. Data pipelines are an essential piece of this process, moving and transforming data in order to enable this access to reliable and clean data. Taking your data pipeline architecture to the next level with Snowpark There are many different methods
Salesforce customers generally choose the leading CRM platform because it streamlines their sales, marketing, and customer service processes with data analytics and insights. But to further enhance the capabilities of Salesforce (and specifically their Salesforce data), many Salesforce customers are also starting to leverage Snowflake Data Cloud as they move toward a more modern data
Is your business fully harnessing the power that AI has to offer? Whether it be using predictive machine learning tools to acquire new customers or retain existing ones, or leveraging generative AI capabilities to increase the productivity of your workforce, use cases — and the potential for your data science strategy — are virtually endless.
In a time where data-driven decision-making is the ideal path forward for businesses, the need to find a balance between data collaboration and privacy has become a top priority for businesses. Enter data clean rooms! These controlled environments allow businesses to make use of and share their data while remaining compliant with privacy regulations. More
In today’s data-driven world, organizations have access to massive amounts of data that can provide valuable insights and drive informed decision-making. Embarking on a data or analytics project like implementing Salesforce Data Cloud can be an especially exciting endeavor for organizations. It holds the promise of unification, valuable insights, and informed decision-making that can be
The big announcements and session content at this year’s Dreamforce did not disappoint. Announcements around data seemed to center around three common themes: Salesforce Genie, Slack, and the current economy. Going into more technical detail around each, we’ll ensure you’re better prepared for the changes and advancements to come. What’s next for Salesforce Genie The