Inside the Atrium Lounge: Delivering Value from Your Data & AI Investments

Insights from Atrium’s Dreamforce 2025 Panel with Mitch Zink, Paul Harmon, and Patrick Scherder.  TLDR data & AI takeaways: At this year’s Dreamforce, three data and AI leaders took the stage at the Atrium Lounge to unpack one of the most pressing challenges facing modern enterprises: turning data and AI investments into measurable business value.

Top 6 Takeaways from Dreamforce 2025 for Banking and Wealth Management

I didn’t make it to the Dreamforce keynotes in person this year, but I watched them all on demand on the flight home with my notebook in hand. And honestly, the themes that came through on screen echoed every conversation I’d had all week in our lounge. Last year was about imagination. The art of

7 Takeaways from Dreamforce 2024: Agentforce, Tableau Einstein, and More

Dreamforce 2024 ushered in a new era of AI, where the emphasis was on pushing beyond predictive and generative models into the world of assistive and autonomous agents. From the highly anticipated launches of Agentforce and Tableau Einstein, to deeper integrations between AI and data, here are our top takeaways from the event. 1. Agentforce

The Tableau Sessions and Events You Can’t Miss at Dreamforce 2024

One of the best things about Dreamforce is the variety and depth of sessions and events dedicated to Tableau. One of the worst things? Figuring out which ones to attend. There are only so many hours in a day! Even during Dreamforce 2024. As a team of Tableau experts ourselves, we know how important it

Must-Attend Tech Industry Sessions and Events at Dreamforce 2024

The time is fast approaching for businesses in the tech industry. That’s right: Dreamforce! Before you go down the rabbit hole sifting through sessions and events that only might be relevant for tech industry leaders, stop — because we’ve done the work of compiling a list of industry-focused Dreamforce 2024 sessions, breakfasts, lunches, and networking

Must-Attend Financial Services Sessions and Events at Dreamforce 2024

Dreamforce is the premier destination for financial services leaders looking to gain a competitive advantage with new CRM data strategies, product roadmaps and announcements, and industry insights from competitors and peers in the space. You name it, there’s a session for it. But sifting through the official agenda, partner sites, and social media can be

Takeaways from Dreamforce 2023 to Guide You through the Rest of the Year

After you’ve left Moscone (or the Atrium Lounge!) in your sneakers and your Trailblazer hoodie, backpack and swag-filled tote bag in tow, it’s easy to succumb to information overload. The announcements, the live demos, the guided tutorials and masterful roadmapping, the meetings, the goal setting, the coffee, the coffee… It’s a lot to take in.

How to Integrate Gmail with Salesforce (Use Case Example Included)

Ask any sales rep what the biggest time drain is in their workday and the answer will be the same. Surprise, it’s emails! OK, it’s not that surprising, but the actual extent of it might catch you off guard. It’s estimated that 28 percent of their day is spent between emails and Salesforce. For anyone

Tableau CRM Summer ‘21 New Features: Everything You Need to Know

Tableau CRM, formerly Einstein Analytics, was originally purpose-built as a source for aggregating Salesforce data and surfacing this data (in tables and visualizations) with the option for rapid faceting. As the tool has grown, and with the notable inclusion of Einstein Discovery, Tableau CRM  has come into its own as a one-stop-shop for your Salesforce