Contributors: Braden Larmon, Rick Arnett, and Patrick Scherder Salesforce Data Cloud is an evolution of Salesforce CDP that more completely connects Salesforce and third-party data. This will enable a true 360-degree view of the customer and personalized engagement at scale — essentially helping you get more out of customer data across multiple Salesforce orgs without
Creating a data-driven culture is essential for companies to stay competitive. By leveraging data to inform decision-making, companies can gain a significant advantage over their competitors by improving operational efficiency, and driving growth. However, building a data-driven culture is not a simple task, and requires a concerted effort from all levels of the organization. Even
Business intelligence modernization, or most commonly known as BI modernization, is not a new term. The term does still create a fair amount of confusion for our customers. Some vendors will have you think that it’s some sort of massive shift in the analytics technology we use. While there is some truth to that thinking,
As we evolve in a world where data is the most valuable and fastest growing resource a business can have, it can be difficult and overwhelming for organizations to prioritize and structure data in a way that can drive predictability and inform strategy for the business. Timing is crucial to decision making as industries experience
Being a data-driven customer nowadays can be confusing. There are so many choices, and your data lives in very diverse sources. Let me shout something from the top of a mountain—being on the cloud makes it easier and safer. I can be biased since I’ve spent a few years at Snowflake. However, having taken a
Tableau Cloud, formerly known as Tableau Online, represents Salesforce’s next generation of the Tableau analytics platform. It includes innovations to boost productivity by quickly delivering intelligent, powerful, easy-to-use analytical tools to help anyone uncover insights and confidently make data-driven decisions. According to Tableau, 70% of new customers choose Tableau Cloud over an on-premise or hybrid
Businesses today, both large and small, are making significant investments in replacing manual, paper-based processes and legacy IT to modern, real-time, data-driven systems that are easily integrated. The initial driver for this shift, commonly referred to as “digital transformation,” was the replacement of paper-based processes with digital ones. Now, many firms have moved beyond “lifting
Anyone who has ever analyzed a dataset using Tableau would be able to speak to its power and flexibility. One way to get even more out of the tool is by utilizing Tableau forecasting capabilities. These modeling techniques range from being as easy as dragging and dropping, to having to flesh out multiline Tableau functions/www/atrium_407/public.
Iron Viz is the world’s largest data visualization competition. Three finalists compete live in front of thousands to build a visualization in Tableau in just twenty minutes from the same data. (You can watch past competitions here.) Like the qualifier leading up to it, contestants’ vizzes are scored based on analysis, storytelling, and design. The
The marathon is one of the most popular and captivating events of the modern Olympics. Usually scheduled on the last day, it’s an exciting, drama-infusing climax to the Summer Games. If I could choose one word that represents the spirit of the marathon, it would be achievement. As the legend goes, the first marathon is