Dreamforce Is Virtual This Year… So Where Do I Get My Coffee?

Every year when Dreamforce comes around most of us know to look out for some very specific blog posts: how to pack for the conference; what sessions, announcements, and product releases to look forward to; and where to get your coffee fix around Moscone in San Francisco. But Dreamforce is virtual this year, meaning it’s

Emerging AI Use Cases in the Medical Device Field

As the market continues to react and recover from the COVID pandemic, we are already seeing AI use cases surface. In the months to come, there will be a variety of additional opportunities for medical device companies to improve their growth and margin in a highly competitive and evolving landscape — and to see measurable

All Students Are Nontraditional Students Now… How Can AI Help?

It’s important to remember that the true value of higher education is not quantifiable. I remember in my four years at Ohio University, reading the words of the Northwest Ordinance on the Class Gateway: “Religion, morality, and knowledge, being necessary to good government and the happiness of mankind, schools and the means of education shall

Reporting Tools Revisited: Why It’s Tableau and Einstein at the Top

Things have changed! As of October 6th, 2020, Einstein Analytics has been renamed Tableau CRM. At Tableau Conference-ish, this year’s virtual Tableau conference, it was announced that Einstein Analytics would be renamed and continue to provide the best analytics and AI experience in the Salesforce CRM workflow. Read the official press release from Tableau here. We

Using Tableau to Identify at-Risk Customers and Prevent Churn

In my last Tableau blog post, I discussed the advantages to using Tableau as a tool during machine learning model development, both for exploratory data analysis and for disseminating model results in an interpretable way to business consumers. Let’s take that one step further and look at a specific use case that is common for

How to Unlock Account Potential and Recognize Revenue

Account growth and retention is not a new focus, but the way we prioritize and achieve it has changed in recent months. According to American Banker, “Two-thirds (68%) of respondents to the latest Arizent survey of 450 executives say their companies experienced moderate to considerable challenges on customer acquisitions due to the impact of COVID-19.

Why Add Intelligent Decisions to Your Customer Community?

Today, almost every company has a customer community of some type. For some, it’s not much more than a help desk where you submit tickets. Others might go a step further and allow you to place orders. The questions to think about are: The Benefits of Intelligent, Self-Service Communities If you’ve seen our blog posts,

Integrating Custom Models with Salesforce Machine Learning

Machine learning problems can be divided broadly into two sections: There are many use cases, such as customer segmentation, that require different sets of algorithms in order to reach the recommendations and insights the model can provide. This could be dependent on combining models for clustering and regression or classification, and then integrating with Salesforce

Einstein Discovery: What’s New in the Salesforce Summer ’20 Release?

Salesforce’s Summer ‘20 Release is here, and there’s been a buzz surrounding some of its enhancements and new features — particularly around Einstein Discovery. Having explored the updates firsthand and looked into the release notes from Salesforce, we spoke with some of our experts to find out what they’re most excited about.   Chris Barbour,