Success Story

Einstein Analytics Helps Sales Productivity

The Challenge

IDEXX was looking to consolidate a significant amount of data from multiple systems via connections through a Snowflake data warehouse. They looked to Atrium to assist them in a more performant solution with a faster response in both query time for dashboards and data loads. They had a need to standardize the definitions around KPI reporting to assist Sales Representatives with answering customer questions in an expeditious manner. IDEXX required the ability to directly action against records from within analytics when insights were uncovered. Additionally, analytics needed to be accessible from a mobile platform.

The Solution

Atrium utilized Einstein Analytics’ dynamic capabilities such as bindings and filters so that data could be combined. Building from the Snowflake data warehouse, ETL tools were used to bring data into Einstein Analytics’ faster data store. Dashboards were created to show a single view for each particular KPI. Mobile layouts were created for viewing dashboards on the go by leveraging the standard functionality of Einstein Analytics.

The Technology

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Salesforce Einstein Analytics

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Salesforce Sales Cloud

The Results

Atrium helped IDEXX increase efficiency in enterprise reporting and BI teams by reducing the demand for ad-hoc requests. Standardized KPI reporting was developed, allowing for Sales Representatives to answer customer questions faster and easier. User adoption improved through the simpler to use, integrated analytics platform. Overall, the solution led to better insight into customer buying patterns to identify potential opportunities.

About IDEXX

IDEXX is a leader in the manufacturing and distribution of animal veterinary, water testing and livestock services and devices. Their products and services are used in over 175 countries worldwide. IDEXX is a market leader with over 9,000 employees and a focus on driving long term value for customers and employees by enhancing the health and well-being of pets, people and livestock.

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