What’s the key to an asset management firm’s success? Growth opportunities. Referral conversions and the overall number of households you can expand to directly contribute to your ability to grow. Salesforce for wealth management provides you the data and subsequent insights you need to meet your client’s financial goals and extend your reach.
With Salesforce’s CRM solutions empowered by artificial intelligence, you can make meaningful connections with your clients, grow your book of business with new households and AUM, intuitively prioritize service, make smart investment decisions, reduce client attrition, and more.
Manage your contact strategy and adherence with key insights for meaningful and timely advisor engagement. Achieve client 360-degree view: across the household, other relationships, financial accounts, and life events for key insights across your book of business.
Understand AUM risk in your book of business and prioritize client engagement before an attrition event. Surface insights from client profiles for advisors using financial transaction data points, advisor engagement patterns, life events, and other data points to provide visibility and recommended actions to advisors.
Define and automate processes to allow financial advisors to request specific services on behalf of their customers. Allow for automated service scheduling to get notified when certain services should be started and delivered. Create workflows to help manage the process and include appropriate resources.
Create a process for allocating tasks to appropriate resources based on skills and availability, including considerations for current and potential customer lifetime value. Track processes and activity status. Ensure that people are alerted appropriately throughout the process to achieve the defined service levels.
Hightower provides a community of wealth management advisors with resources (i.e., technology and back office processes) to help accelerate growth and better serve their clients. As such, Hightower needed to provide better client attrition risk visibility to their advisors.
Atrium helped Hightower execute data feasibility and exploration to identify signals in their data to predict client attrition risk.
Hightower was unsure if they had enough data or if their data was clean enough to support a prediction. Atrium examined static measures such as wealth, age, tenure, advisor group; dynamic measures such as number of accounts, total investments, email read rates, subscription activity; and actionable measures such as tasks/events/meetings and marketing engagement, essentially pulling together all critical data from their CRM platform.