Salesforce for Wealth Management

Increase conversions and assets under management with the power of data analytics

Support Your Clients and Grow the Business with Data-Driven insights

What’s the key to an asset management firm’s success? Growth opportunities. Referral conversions and the overall number of households you can expand to directly contribute to your ability to grow. Salesforce for wealth management provides you the data and subsequent insights you need to satisfy your clients’ needs and extend your reach.

Salesforce Financial Services Cloud for Wealth and Asset Management

Make meaningful connections with your clients, grow your book of business with new households and AUM, intelligently and intuitively prioritize service, reduce client attrition, and more.

Proactive Engagement with your Book of Business

Manage your contact strategy and adherence with key insights for meaningful and timely advisor engagement. Achieve client 360: across the household, other relationships, financial accounts, and life events for key insights across your book of business.

Reduce Client Attrition Risk

Understand AUM risk in your book of business and prioritize client engagement before an attrition event. Surface insights for advisors using financial transaction data points, advisor engagement patterns, life events, and other data points to provide visibility and recommended actions to advisors.

Ensure Service Efficiency with Automation

Define and automate processes to allow advisors to request specific services on behalf of their customers. Allow for automated service scheduling to get notified when certain services should be started and delivered. Create workflows to help manage the process and include appropriate resources.

Insight-Driven Servicing Prioritization

Create a process for allocating tasks to appropriate resources based on skills and availability, including considerations for current and potential customer lifetime value. Track processes and activity status. Ensure that people are alerted appropriately throughout the process to achieve the defined service levels.

Proven Success with Salesforce for Wealth Management

Hightower provides a community of wealth management advisors with resources (i.e., technology and back office processes) to help accelerate growth and better serve their clients. As such, Hightower needed to provide better client attrition risk visibility to their advisors.

Atrium helped Hightower execute data feasibility and exploration to identify signals in their data to predict client attrition risk.

Hightower was unsure if they had enough data or if their data was clean enough to support a prediction. Atrium examined static measures such as wealth, age, tenure, advisor group; dynamic measures such as number of accounts, total investments, email read rates, subscription activity; and actionable measures such as tasks/events/meetings and marketing engagement.

Demo: Predictive Insights for Wealth Managers in Tableau

Get a firsthand look at our business science embedded predictive dashboard built in Tableau for wealth managers.

Our Partners Focused On Wealth Management

Salesforce Financial Services Cloud provides real-time access to necessary data, perceptibility into unique customer journeys, and meaningful insights at every stage of a client's lifecycle.​

As Salesforce platform consulting and technical experts, we combine CRM strategy, data science, and extensive Tableau implementation expertise to drive results on the Tableau platform for wealth and asset management.

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It’s a clear goal: Know your wealth management clients and serve them better with a 360 view and experience within Salesforce — with time-saving efficiencies provided by MuleSoft, the #1 integration and API platform.​

Do More Than Just Manage With Salesforce

Through Elevate, our Salesforce managed services offering, we help companies like yours get more value out of the Salesforce platform and related technologies.

How Can Elevate Help My Organization?

  • Ongoing assistance to monitor and evaluate the effectiveness of your solution.
  • Fine-tuned solutions to accommodate changes to your business and data.
  • Enhancement and expansion of your solution with additional capabilities.
  • Access to specialized skill sets, such as Tableau, CRM Analytics, Salesforce, business analysis, data science, and more.

Ready To Talk?

Let us help you get started with Salesforce for wealth management.