Tableau and the Intelligent Experience: Tools for Efficient ML Model Development

Tableau is an important tool in the Salesforce.com ecosystem that allows businesses to easily explore their data and highlight trends using powerful visualization tools. By building data visualizations and dashboards that can be embedded into web pages and reports, as well as Salesforce, organizations can create a seamless intelligent experience that integrates business strategy with […]
AI’s Role In Sales and Marketing

Celebrating the Women of Atrium
International Women’s Day was March 8th and this year’s theme was “I am Generation Equality: Realizing Women’s Rights”. As we acknowledge and celebrate the social, economic, cultural, and political achievements of women, we will also continue our call to action for gender equality globally. At Atrium we strive for that equality and have hired some […]
Sales Forecasting Best Practices
Moneyball Meets AI: Transforming Business With Data-Driven Insights
The book “Moneyball: The Art of Winning an Unfair Game“, describes how the Oakland Athletics General Manager, Billy Beane, used statistics and metrics over conventional wisdom to build a winning team. At Atrium, we aim to deploy concepts of “Moneyball” on a broad scale to the enterprise. The metaphor drawn from the story of Billy […]
DEMO: Business Transformation with AI / Einstein in Forecasting
Improve win rate, predictability, and accountability
Heroku – What does the Future Hold?
I started developing on Salesforce in 2008 and attended my first Dreamforce that same year. Although the technical information that I gained at DF08 was deep and wide, I was focused on the nuts and bolts of getting things done. I realized that the culture of Salesforce was different from any other platform I had […]