Our mindset around systems of intelligence has shifted with the times. Businesses have turned to Salesforce — and specifically CRM Analytics (formerly Tableau CRM) — to reap the benefits of predictive analytics and industry-specific use cases. Which industries are most aggressive in their approach toward analytics and AI transformation in light of Covid-19? What can we expect from the future of CRM Analytics? What are the biggest roadblocks to getting started with it — and how can businesses overcome them and see results?
Susan Emerson (Salesforce Einstein Analytics, Vice President, Global GTM and Industry – Analytics and AI) spoke with our CEO Chris Heineken about trends in the market, common use cases centered on predictions, and what’s next for Salesforce analytics.