On-Demand Webinar

Accelerate Revenue Growth With Salesforce Analytics for Commercial Bankers and Lenders

salesforce consulting partner


Join us to learn about current trends in data visibility, agility, and analytics in the commercial banking industry. You’ll hear from industry experts at Salesforce, Fulton Bank, and Atrium about breaking down silos to achieve a single view of your customers and drive revenue. Find out how the right analytics strategy and tools can empower commercial banks and lenders to take immediate action on insights surfaced within Salesforce to create personalized experiences that attract and retain customers.


Matthew Bills

Senior VP, Sales Enablement & CRM Director, Fulton Bank

Jim Collins

Senior Director, Financial Services, Salesforce

Amber Knighten

Lead Solution Engineer, Analytics, Salesforce

Yannick Faubert

Account Executive, Financial Services, Salesforce

Gene Zeyger

Customer Engagement Director, Atrium

Key Takeaways

  • Current analytics trends in commercial banking and lending
  • How Salesforce is bringing customer retention and revenue-generating tools to frontline bankers and loan officers
  • How to grow wallet share, reduce customer attrition, and provide personalized experiences for your customers with Salesforce analytics
  • How Salesforce customers are using Salesforce analytics to drive their key business objectives

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