You don’t know what you don’t know… but your data does. Uncovering unexpected data insights is a superpower, but only for those who know how to leverage the systems of engagement at hand.
Andy Badstubner, a leader in the mortgage industry, discussed changes in the data innovation space with our CEO Chris Heineken and the ways companies are using (or not using!) data to predict and prioritize their target market, go after new markets, or create something game-changing for customers. With a strong bias toward knowing what success looks like in advance, Andy details the importance of flexibility in defining success, as well as why profitable companies should choose a specific area for innovation rather than risk the current business.
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