Enable Repeatable Analytics with Snowflake and dbt

Starting a new year usually comes with some immediate analytics challenges: reporting on year-end consumption, generating target lists, and forecasting metrics for the coming months. Quickly addressing these challenges enables organizations to kickstart their year. How quickly is your organization answering these questions? And are the answers accurate? A critical component of accomplishing this is

Introducing AnalyticsKatas: Challenges to Help You Skill up in CRM Analytics

In your journey to learn CRM Analytics, have you ever felt like there was a gap between an idea and the solution? You wanted to implement a really cool feature, but couldn’t find the right guide to get you there. Something beyond Trailheads and help articles…Enter AnalyticsKata. What is a Kata?  A kata is a

What Are Recommendation Systems and How Are They Transforming Our Markets?

A Recommendation System is an application capable of presenting a user a suggestion, obtained based on users’ preferences and the preferences of a community with likes and opinions similar to the user. These systems are so widespread that many users interact with them without even realizing it.They are one of the most successful and widely-used

Maximize the Value of Your Data with Tableau and Snowflake

As we evolve in a world where data is the most valuable and fastest growing resource a business can have, it can be difficult and overwhelming for organizations to prioritize and structure data in a way that can drive predictability and inform strategy for the business. Timing is crucial to decision making as industries experience

Churn Analytics and Its Role in Modernizing Your Business

Service modernization has become increasingly important as the economy begins to scale. Service providers are modernizing and expanding at a rate that we have never experienced. Improving customer experience comes top of mind for many leaders in the service space. However, the attempt to modernize your service business means you will have to solve some

AI In Financial Services: 3 Ways Organizations Compete with AI and Analytics

The year 2020 was the start of, what many in the industry are calling, the “Decade of Data”. If you haven’t heard this phrase before, perhaps you have heard the saying on the street “data is the new oil” or “data is the new soil”. To no surprise, the amount of data being generated just

Lightning Web Component Use Cases in Analytics Dashboards

I recently tested out a new beta feature that the whole community should be excited about. Salesforce is bringing LWC to Analytics Dashboards, which will improve the whole experience. What’s the big deal? On the Analytics side, we have a few solid options for providing functionality in Dashboards. We can add in Dataset and Bulk