How Bank Transactions Can Predict Attrition and Drive Additional Deposits
In today’s market, retaining current deposit clients is crucial for maintaining stability, trust, and effective operations. However, retaining customers is difficult due to increased competition, evolving customer expectations, and a lack of differentiation among financial services providers, with the emergence of online banking platforms and mobile apps with self-service options that don’t require an in-person […]
What Are Recommendation Systems and How Are They Transforming Our Markets?
A Recommendation System is an application capable of presenting a user a suggestion, obtained based on users’ preferences and the preferences of a community with likes and opinions similar to the user. These systems are so widespread that many users interact with them without even realizing it.They are one of the most successful and widely-used […]
Predictive Analytics In Banking: How It Helps Lenders Succeed
Predictive Analytics has the power to revolutionize almost any industry. It’s especially useful for financial institutions like banks and fintech firms because they help gain access to the subconscious behavior of customers. This includes their spending and saving habits, social habits, and more. We can use this data to personalize service for customers and customize […]