Salesforce Data Cloud Updates: New Pricing, Permissions, and a Simplified Experience
Big changes are coming to Salesforce Data Cloud, and it’s not just about pricing. Salesforce is also rolling out significant updates to permission sets to simplify user management and better align with different roles. A new era of data ingestion Salesforce is now offering zero-cost data ingestion for structured data coming from its own internal […]
The GenAI Divide: Why 95% of Companies Aren’t Seeing ROI with Generative AI
Why, despite all the hype and investment, are most companies still not seeing a return on their generative AI (GenAI) investments? According to a new report from MIT’s Project NANDA, a staggering 95% of organizations are getting zero P&L impact from their efforts. We’re now collectively referring to this phenomenon as “The GenAI Divide.” What’s […]
Winning the Social Security Shift with Salesforce for Credit Unions and Community Banks
I can still remember the first time I realized it was “Social Security Day” at the branch. I was brand new in banking, almost two decades ago. You didn’t need a calendar to know because the lobby told you. It would be filled with some of my favorite people, mostly gray and white-haired regulars who […]
Beyond Traditional Warehousing: Unlock the Power of a Data Vault
When I first started learning about data engineering, I’ll be honest — I was overwhelmed. Everyone was throwing around terms like “pipelines,” “modeling,” and “data lakes,” and I was just trying to figure out what went where. However, the more I explored, the more one thing became clear: the impact of a data vault is […]
Accelerate Your Data Migration (For Free) with Snowflake’s SnowConvert AI
Migrating from legacy data warehouses to a modern cloud data platform can be daunting. The process is often complex, time-consuming, and resource-intensive — requiring teams to rewrite thousands of lines of SQL code and migrate business-critical assets without disrupting operations. Snowflake’s SnowConvert AI is designed to change that. Powered by Snowflake’s Cortex AI, this new […]
Rapid Salesforce Flow Creation with Andi, Atrium’s AI Consultant
Earlier this year, Atrium introduced Andi to the world, our first AI consultant. Andi is a purpose-built custom agent, focused specifically on accelerating Salesforce configuration. I’ve talked about Andi’s capabilities in previous blogs, and demoed Andi live in webinars (here is the latest), but I wanted to go deeper, and show a real-life scenario of […]
From Siloed to Seamless: Centralizing Your Product Catalog with Salesforce Revenue Cloud Advanced
After years of evolution, Salesforce’s Revenue Cloud Advanced (RCA) has arrived, bringing next-generation capabilities across the product-to-cash lifecycle that can truly streamline revenue operations while also servicing multiple commercial channels in the process. This is the power of the new API driven Revenue Cloud Advanced platform and its centralized product catalog. With RCA’s API-first architecture […]
New AI Solutions Take the Spotlight at Jaipur Snowflake User Group
The Snowflake Jaipur User Group recently gathered for an exciting recap of the latest innovations announced at Snowflake Summit 2025. The focus? How Snowflake’s new AI features are making it easier than ever for businesses to unlock the value of their data. AI & ML tools driving powerful business results At the heart of the […]