5 Reasons to Move to Salesforce Revenue Cloud Advanced (RCA)
Companies exploring ways to modernize their product-to-cash process are taking a hard look at Salesforce Revenue Cloud Advanced (RCA) — and for good reason. RCA offers a flexible, AI-powered, and agent-friendly platform that represents significant advancements from the legacy managed packages it’s meant to replace. Let’s look at five key drivers behind the shift to […]
From Rotary Phones to AI: The Contact Center’s Tech-Driven Evolution
Who remembers rotary phones? Imagine trying to run a busy customer service line with those old things! Thankfully, contact centers have come a long way since then. They have evolved from simple rooms with phones to sophisticated hubs of communication, all thanks to advancements in technology. Let’s take a quick trip down memory lane to […]
From CPQ to Revenue Cloud: A Strategic Pivot for the Modern Tech Company
In an environment of economic uncertainty, regulatory shifts, and margin pressures (think tariffs, volatile supply chains, and fluctuating customer demands), tech companies are facing a simple but critical question: Are your revenue operations built to scale, or just patched together to survive? For many, the answer lies in how well your quote-to-cash (Q2C) process can […]
From Data Warehouse to Workflow Engine: Unblock Your ERP Data with Snowflake
Most enterprises treat their Enterprise Resource Planning (ERP) data like a vault — a secure system of record where critical business data lives… and rarely escapes. But what if ERP data wasn’t just for record-keeping? What if it powered real-time decisions in service, sales, operations, and beyond? That’s the shift happening right now with Snowflake. […]
Solving the WISMO Problem with Snowflake: Introducing the Intelligent Service Agent Console
“Where is my order?” It’s the question that plagues every customer service team, and one that eats up more time, resources, and revenue than most companies realize. The good news? You can now solve the Where is my order? (WISMO) problem with a data-driven, AI-powered agent console built on Snowflake’s Data Cloud. At Atrium, we’ve […]
Accelerating Outcomes with Elevate: An Agile Approach to CRM Analytics Excellence
Sometimes, internal expertise, resource capacity, or time constraints limit an organization’s ability to deliver on its priority initiatives. To meet those needs, many organizations choose to work with a partner like Atrium to implement solutions like Salesforce and CRM Analytics (CRMA), unlocking the full potential of their data through flexibility, optimization, and innovative thinking. One […]
Demystifying Tableau Conference 2025: Answers to Your Biggest Questions from the Keynote
Tableau Conference 2025 just wrapped up in San Diego. For most attendees, it was full of sessions, meetings, new features, and new concepts. One of the primary themes from Tableau Conference was the new role of analysts and the new product, Tableau Next. Odds are that whether you joined online or in person, the one […]
Accelerating Outcomes With Elevate: Experience Cloud Support and Innovation
One Atrium client is shaping the future of radiology through advocacy, collaboration, research, and education, representing over 42,000 diagnostic radiologists, radiation oncologists, interventional radiologists, nuclear medicine physicians, and medical physicists across the U.S. and Canada. What started as a focus on providing Salesforce delivery efficiencies has evolved into a strong partnership between our client and […]
Salesforce Success Hinges on Change Management: It’s All About Employee Readiness
Think about it: you can have the most cutting-edge Salesforce system, but if your team isn’t truly ready to use it effectively — if they don’t really get why they should change their old habits — you won’t achieve your goals or maximize your investment. That’s where change management becomes essential. Yet, far too often, […]