ThoughtSpot Embedded Analytics and AI Tools: 5 Features to Supercharge Your Data
In today’s world, the volume of data available to businesses is staggering. According to a survey from Gartner, 47% of employees struggle to find the information or data needed to effectively perform their jobs. In other words, the majority of businesses struggle with the ability to extract meaningful insights that contribute to making informed decisions. […]
Data and AI in Banking and Wealth Management: Top 4 Takeaways of 2024
As 2024 draws to a close, it’s time to reflect on the whirlwind of change and innovation that swept through the financial services industry. From the rise of generative and autonomous AI to the ongoing quest for deeper customer relationships, this year has been a dynamic one. In this final blog post of 2024, I […]
The Case of the Clever Kids: How Atrium is Bringing Data and AI to the Next Generation
When you hear the words “AI” or “data,” what three adjectives come to mind? Intelligent? Complex? Transformative? How about accessible, attainable, and, dare I say, fun? At Atrium, we love solving data challenges to help our customers make smarter decisions. But we believe AI and data shouldn’t just be reserved for driving business success. We […]
Customer Data Strategy Isn’t a Technology Issue, It’s a Business Issue
As businesses diversify the systems they use to get work done, “data strategy” is a phrase thrown around a lot in the consulting industry. But what does it mean in today’s business context? While specialized technology exists to accomplish specific tasks, data strategy concepts encourage a systematic approach to building and maintaining data storage standards […]
Salesforce Consumption Forecasting: What Your Revops Team Needs to Know
With the pivot from subscription to usage-based and product-led revenue models, businesses are finding new ways to align forecasts with actual customer usage. Salesforce’s new consumption forecasting solution in Sales Cloud (built on top of Data Cloud) was unveiled at Dreamforce; it’s now in pilot and will be generally available in February 2025. Salesforce Consumption […]
Predicting Customer Churn: 6 Steps to AI Data Modeling in Snowflake
Many companies want to take advantage of AI, machine learning (ML), and analytics to make smarter, more proactive business decisions. Predictive analytics is especially important in situations where organizations seek to get ahead of problems like customer churn. Imagine if an organization like a bank or a software company could know beforehand that a customer […]
Announcing Steven Burry, Atrium’s New VP of Revenue Management
With a rich history of business and technology innovation across the SaaS landscape and the Salesforce ecosystem, Steven Burry will lead the charge on revenue transformation Indianapolis, November 6, 2024 – Atrium has welcomed a vital addition to a diversified Salesforce practice: Steven Burry, VP of Revenue Management. With revenue growth top of mind across […]
How to Leverage AI for Customer Retention and Avoid Unnecessary Attrition
Customer churn is one of the most costly business challenges — and often one of the hardest to solve. Adding predictive and generative AI technologies can make an immediate impact on retention numbers. And, when implemented strategically, these tools have the potential to completely transform the way customer service and support teams operate. Researchers at […]
Agentforce in Action: A Real Example of Using Agents in Salesforce
Agentforce represents a major shift in Salesforce’s strategy and will likely radically change the way users interact with their CRM in the future. By enabling both assistive AI, which provides augmentative generative AI-fueled capabilities like summaries and sales emails, and autonomous AI, which enables an agent to take on automated actions without a person at […]