The Role of Churn Analytics In Modernizing Your Business

The Role of Churn Analytics In Modernizing Your Business

The importance of service modernization has become increasingly important as the economy begins to scale. Service providers are modernizing and expanding at a rate that we have never experienced. Improving customer experience comes top of mind for many leaders in the service space. However, the attempt to modernize your service business means you will have […]

How to Plug Your Own External Machine Learning Models (BYOM) In Salesforce

How to Plug Your Own External Machine Learning Models (BYOM) In Salesforce

Contributors: Paul Harmon, Keely Weisbeck Back in the day, businesses needed lots of resources to build predictive models from scratch, including a data science team of qualified statistics experts to build and maintain models. Einstein Discovery from Salesforce allows companies to implement machine learning without needing a team of data scientists, integration experts, and architecture […]

A Tale of Becoming: What Mentorship Means In Atrium’s Luminate Program

A Tale of Becoming What Mentorship Means In Atrium’s Luminate Program

Author: Tyler Pollard, Nick Burkland Going from college to full-time work is an exciting, yet scary transition for most people. Upon entering the workforce, there is a major shift in dynamics that takes place. What was once a rubric and syllabus is now the more abstract task of defining goals, prioritizing, and accomplishing tasks. Where […]

How To Easily Connect Your Data to Snowflake with Snowpark

How To Easily Connect Your Data to Snowflake with Snowpark

Snowflake recently hosted Snowpark Day: a showcase of Snowflake’s developer-friendly framework. Snowpark gives developers the tools to flip, spin, and grind data using the gear they already know. The gear in this case is Python, Java, or Scala – the languages Snowpark supports; and the tricks are the ability to execute queries, load data, and […]

Turn Your Audience Into Revenue With Ad Sales Management from Salesforce

Turn Your Audience Into Revenue With Ad Sales Management From Salesforce

Making money is the easy part. Or it should be. Think about all the hard work that goes into creating quality, engaging content and publishing it to the world. How much effort does it take your team to get that content in front of an audience that wants to see it? Advertising drives cash flow […]

AI In Financial Services: 3 Ways Organizations Compete with AI and Analytics

AI in Financial Services 3 Ways Organizations Compete with AI and Analytics

The year 2020 was the start of, what many in the industry are calling, the “Decade of Data”. If you haven’t heard this phrase before, perhaps you have heard the saying on the street “data is the new oil” or “data is the new soil”. To no surprise, the amount of data being generated just […]

How to Get the Most Out of Salesforce Event Monitoring

How to Get the Most Out of Salesforce Event Monitoring

As your Salesforce application expands and matures, it’s common for administrators to experience growing pains. As the list of integrations, flows, and user types grows, it can be hard for Salesforce managers to identify problematic pages and other areas of improvement. One add-on that can provide a whole new dimension of system analytics is the […]

Considering a Tableau Cloud Migration? Here’s What You Need to Know

Considering a Tableau Cloud Migration Here’s What You Need to Know

Tableau Cloud, formerly known as Tableau Online, represents Salesforce’s next generation of the Tableau analytics platform. It includes innovations to boost productivity by quickly delivering intelligent, powerful, easy-to-use analytical tools to help anyone uncover insights and confidently make data-driven decisions. According to Tableau, 70% of new customers choose Tableau Cloud over an on-premise or hybrid […]

Atrium Earth Week: Nurturing a Culture of Charity and Earth Positivity

Atrium Earth Week, Revisited - featured image

Celebrating and taking care of our planet has never been more relevant and important. Despite having existed for over 50 years, Earth Day has taken on new meaning and power as awareness and activism about our Earth’s health and future has become a global phenomenon. It no longer seems feasible to appreciate the planet just […]

These are the Features That Make Salesforce Service Cloud a Game Changer

These are the Features That Make Salesforce Service Cloud a Game Changer

Salesforce has moved mountains in terms of advancing the customer service experience. They offer a wide variety of services that can help businesses increase productivity and provide the best service for their customers. Of course, it’s impossible to cover all the wonderful services that are available in Salesforce in one post, so for now we’ll […]