Marketing in the Agent Era: How Agentforce Powers the Customer Journey
Traditionally, most marketers have not had access to the resources or technology to create the granular segments they need to fully execute their marketing vision. With Agentforce and the latest Salesforce Marketing Cloud features — powered by Salesforce Data Cloud — the impossible finally seems possible for marketing teams large and small. Does this sound […]
Accelerating Outcomes with Elevate: Leverage Flexible, Cross-Platform Teams with Atrium’s Managed Services
Because of the fast-evolving digital identities of today’s businesses, transformation and scaling with your users is no longer a choice — it’s a necessity. From adhering to strict compliance measures to overcoming constantly evolving customer expectations, organizations need to implement technology solutions that are agile, scalable, and efficient. In order to address these challenges and deliver consistent […]
Agentforce & Beyond: 5 Takeaways for Financial Services from Salesforce SKO FY ‘26
Wow, what a week at Salesforce Sales Kick-Off (SKO) FY ‘26. It was a whirlwind of innovation, inspiration, and connection, with so many familiar faces — partners, clients, and Salesforce folks — all energized for the new fiscal year. The conversations were buzzing, the energy was high, and the happy hour Atrium hosted was a […]
Retain High-Value Clients with Advanced Analytics in Banking and Financial Services
Financial services organizations are naturally data-rich. Whether you’re a bank, credit union, wealth management firm, or asset management company, you have access to a wealth of information. But too often, that data is scattered across different systems and departments, like pieces of a jigsaw puzzle. You know the big picture is important, but putting all […]
Salesforce Marketing Cloud Features and Products to Power Data-Driven Engagement in 2025
73% of CMOs feel pressure to do more with less to deliver growth for their businesses, according to Gartner’s 2024 CMO Spend and Strategy Survey. That sentiment continues into 2025, as an uncertain economy leaves many marketing teams dealing with budget cuts or strained resources. When you’re asked to do more with less, automation and […]
8 Spot-On AI Predictions for 2025 from Leaders at Snowflake
Snowflake recently launched their AI + Data Predictions 2025 report, in which top executives at the company shared what they think we can expect to see in enterprise AI this year. As organizations begin to bring their AI proofs-of-concept into production, Snowflake CEO Sridhar Ramaswamy believes it’s time to move past the hype and start […]
Atrium Launches First-of-Its-Kind $1B Customer Impact Dashboard
The dashboard is the first in the ecosystem to publicly showcase ROI impact for customers Indianapolis, January 22, 2025 – Increasingly known as the go-to consulting partner for businesses looking to gain a competitive advantage in the AI era, Atrium has announced a revolutionary dashboard that aims to provide an inside look at tracking measurable […]
Pre-Built Snowflake Dashboards to Bring Your Sales Data to Life
Any and every interaction within your organization and with your customers, prospects, vendors, and partners is a data point. This massive amount of data can either be immensely valuable to your business — or completely overwhelming. Whether or not your data is a burden or a boon depends on your ability to analyze and visualize […]
ThoughtSpot Embedded Analytics and AI Tools: 5 Features to Supercharge Your Data
In today’s world, the volume of data available to businesses is staggering. According to a survey from Gartner, 47% of employees struggle to find the information or data needed to effectively perform their jobs. In other words, the majority of businesses struggle with the ability to extract meaningful insights that contribute to making informed decisions. […]