Debunking 4 Common Myths About the Future of Data Science

IBM’s Watson was put in a particularly bright spotlight in 2011 when it faced off against the world’s two most successful game show contestants of all time on Jeopardy. When it came to the Final Jeopardy question, Watson comically gave the response “What is Toronto?????” The category was U.S Cities. Nonetheless, Watson won the match

AppFlow: The “Glue” Between AWS and Salesforce

Modern enterprise organizations are continuing to adapt data science solutions in multi-cloud environments, driving the importance of the ability to seamlessly integrate data across environments in a simple and secure way. In many of these organizations, sales representatives, support services, and marketing experts spend the majority of their time within a cloud-based Customer Relationship Management

4 Building Blocks to Construct an Effective Multi-Cloud Strategy

“There are these two young fish swimming along and they happen to meet an older fish,” David Foster Wallace said in his now-famous commencement speech to the Kenyon College graduating class of 2005. The fable continues: “The older fish nods at them and says ‘Morning, boys. How’s the water?’ And the two young fish swim

Get Your Data Flowing Between Salesforce and Snowflake With These Connectors

In the past, getting rich customer data flowing between Salesforce and your data lake or data warehouse involved costly middleware and/or custom development. Recently, however, many companies have been consolidating their data lakes and data warehouses into Snowflake’s Data Cloud. This has not gone unnoticed by Salesforce. As such, they’ve made it easier than ever

The Next Normal in Banking: How to Reimagine Customer Experience Profitably

Everyone wants to get back to business as usual, and perhaps none more so than those in financial services and healthcare — two industries that shape our everyday experiences. From a macro perspective, while banks were already evolving how they offered their products and services prior to COVID-19, the pandemic has consequently accelerated consumer adoption

Dreamforce Is Virtual This Year… So Where Do I Get My Coffee?

Every year when Dreamforce comes around most of us know to look out for some very specific blog posts: how to pack for the conference; what sessions, announcements, and product releases to look forward to; and where to get your coffee fix around Moscone in San Francisco. But Dreamforce is virtual this year, meaning it’s

Emerging AI Use Cases in the Medical Device Field

As the market continues to react and recover from the COVID pandemic, we are already seeing AI use cases surface. In the months to come, there will be a variety of additional opportunities for medical device companies to improve their growth and margin in a highly competitive and evolving landscape — and to see measurable

All Students Are Nontraditional Students Now… How Can AI Help?

It’s important to remember that the true value of higher education is not quantifiable. I remember in my four years at Ohio University, reading the words of the Northwest Ordinance on the Class Gateway: “Religion, morality, and knowledge, being necessary to good government and the happiness of mankind, schools and the means of education shall

Using Tableau to Identify at-Risk Customers and Prevent Churn

In my last Tableau blog post, I discussed the advantages to using Tableau as a tool during machine learning model development, both for exploratory data analysis and for disseminating model results in an interpretable way to business consumers. Let’s take that one step further and look at a specific use case that is common for

How to Unlock Account Potential and Recognize Revenue

Account growth and retention is not a new focus, but the way we prioritize and achieve it has changed in recent months. According to American Banker, “Two-thirds (68%) of respondents to the latest Arizent survey of 450 executives say their companies experienced moderate to considerable challenges on customer acquisitions due to the impact of COVID-19.