The big announcements and session content at this year’s Dreamforce did not disappoint. Announcements around data seemed to center around three common themes: Salesforce Genie, Slack, and the current economy. Going into more technical detail around each, we’ll ensure you’re better prepared for the changes and advancements to come. What’s next for Salesforce Genie The
With the ease and availability of analytics implementations with widespread and user-friendly tools, every organization is looking forward to leveraging data analytics and machine learning. Data collection has become easier than ever before, and while many focus on capturing and housing as much data as possible so they can leverage it for personalization, analytics, and
For the first time since 2019, Dreamforce was back in its fullest action, live in San Francisco — as well as streamed to thousands of us virtually via Salesforce+ for free. Dubbed a “family reunion,” Salesforce’s biggest annual event brought together Trailblazers, customers, partners, and friends. With it, as many surprises as you’d expect from
Salesforce has a reputation for putting the customer experience at the forefront of their innovation efforts — and Dreamforce is the ecosystem’s launchpad where Salesforce products take flight. In true pre-Dreamforce fashion, Salesforce and Snowflake announced the expansion of their partnership, now enabling customers with the ability to securely share data in real time between
Many companies are shifting their business models to be more adaptive and flexible, and they often need assistance in managing their product pricing, quotation, and configuration. Salesforce CPQ helps such companies focus on their deliverables rather than wrap their heads around product configuration. This article focuses on the object model CPQ follows, and will give
When we integrate analytics into business processes, we can connect multiple data sources, view or edit reports and dashboards, and toggle features for end users. We can also customize our actions based on customer interactions with dashboards and visualizations. This is known as embedded analytics. Companies are taking advantage of this and putting the dashboards
I was chatting with my team recently and the topic of sales metrics came up and why CRM Analytics for sales is so important. We were discussing the most valuable metrics to track as indicators of sales performance and what we’ve seen most effectively done, both internally and across our dozens of Analytics customers. Some
As we evolve in a world where data is the most valuable and fastest growing resource a business can have, it can be difficult and overwhelming for organizations to prioritize and structure data in a way that can drive predictability and inform strategy for the business. Timing is crucial to decision making as industries experience
Being a data-driven customer nowadays can be confusing. There are so many choices, and your data lives in very diverse sources. Let me shout something from the top of a mountain—being on the cloud makes it easier and safer. I can be biased since I’ve spent a few years at Snowflake. However, having taken a
Earlier this year, Salesforce released a new product called Revenue Intelligence, a fascinating combo product that helps organizations pinpoint how they are tracking targets and framing their forecasts. Revenue Intelligence includes a combination of slick custom Lightning components, embedded Einstein predictions, and pre-built CRM Analytics dashboards. At times, it’s been positioned as a “CRM Analytics