As data volumes continue to increase, getting insights in a meaningful way is the new norm. With that, Tableau CRM is leading the charge. Embedded discovery and insights in Tableau CRM help Salesforce users to understand data trends and key customer insights. Tableau CRM is already built with deep, native integration across the Salesforce platform.
In the past, getting rich customer data flowing between Salesforce and your data lake or data warehouse involved costly middleware and/or custom development. Recently, however, many companies have been consolidating their data lakes and data warehouses into Snowflake’s Data Cloud. This has not gone unnoticed by Salesforce. As such, they’ve made it easier than ever
As a graduate of Butler University with a degree in Mathematical Economics, an Analytics Consultant at Atrium, and a Tableau Certified Partner Consultant, one thing is clear to me as we continue through the 21st century: data, specifically the insight we gather from it, is a significant asset in today’s business climate. No longer is
The COVID-19 vaccination program has ramped up around the globe, though one of the biggest challenges the world is facing is the distribution of vaccine doses to billions of people. Technology can play a critical role in ensuring it’s done effectively and efficiently. Salesforce has made a move to help customers manage those efforts, and
The Tableau for CRM Partner Summit was February 9-10th — a two-day summit that focused on upcoming releases for Tableau CRM and highlighted the roadmap as well. As a Salesforce partner, the Atrium team uses this summit to help our consultants stay up to date on the future of Tableau CRM. We apply this knowledge
We are all well aware that it is difficult to extract information by looking at thousands of rows on a spreadsheets, but data visualization makes it very easy to identify patterns and trends. It helps give us a clear idea of what the information means by providing a visual summary through maps or graphs. Tableau
Last month, a most unusual AWS re:Invent came to an end. This year featured none of the crowds, ultra-marathon walks, or nightlife we have come to expect from years prior. It was, however, jam-packed with information on new services being offered by AWS. At Atrium, our relationship with AWS has always been, and will likely
Since the Spring ’18 release, Salesforce has been trying to get users to switch to Microsoft Visual Studio Code (VS Code) with the retirement of the Force.com IDE Eclipse. So, if you haven’t heard of VS Code yet, it is a very lightweight, easy-to-use, and extensive IDE with built-in support for Salesforce and Git. It
Last fall, Salesforce announced the rebrand of Einstein Analytics to Tableau CRM, a new name that could be confusing to those familiar with Tableau. It might seem like a small thing, but renaming Einstein Analytics is an indicator of the direction Salesforce intends to go with reporting. Einstein is still the overall AI brand for
Everyone wants to get back to business as usual, and perhaps none more so than those in financial services and healthcare — two industries that shape our everyday experiences. From a macro perspective, while banks were already evolving how they offered their products and services prior to COVID-19, the pandemic has consequently accelerated consumer adoption