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Economics of Customer Acquisition Infographic

What does it cost to acquire new customers? Fortunately, there’s a science to it. Even with the most data-driven customer retention efforts, there are times when you need to turn your attention to new opportunities or tap into a new target audience to grow your business.

The infographic below has a formula you can use to calculate your customer acquisition cost, as well as stats and insights to help you better understand the (new) buyer journey.