Webinar

Improving Student Acquisition, leveraging Predictive Modeling in Salesforce with Pearson Education

Overview

Many businesses in education technology want to leverage the power of predictive analytics to maximize lifetime learner value. But when putting insight to action, it can be difficult to overcome: 

  • The reliance on unscalable analytics whether it be: “one data scientist” or “one data analyst” 
  • Delivering on the promise of “quick time to value”
  • Addressing adoption and data consistency

Watch this webinar to learn firsthand how Pearson Education is overcoming these challenges with CRM Analytics to improve the ratio of cost per acquisition to lifetime learner value. We will cover:

  • Defining the business case
  • Anatomy of the project
  • Outcomes achieved
  • Lessons learned
  • Demo of the predictive model

Speakers

lindsay baun

Lindsay Baun

Sr Market Research Analyst
Pearson

salma zayed

Salma Zyed

Business Operations and Reporting Analyst
Pearson

Brian Walker

VP Client Engagement
Atrium

Watch On Demand