Improving Student Acquisition, leveraging Predictive Modeling in Salesforce with Pearson Education

Topics Include:

  • Defining the business case
  • Anatomy of the project
  • Outcomes achieved
  • Lessons learned
  • Live demo of the predictive model

Many businesses in education technology want to leverage the power of predictive analytics to maximize lifetime learner value. But when putting insight to action, it can be difficult to overcome: 

  • The reliance on unscalable analytics whether it be: “one data scientist” or “one data analyst” 
  • Delivering on the promise of “quick time to value”
  • Addressing adoption and data consistency

Watch this webinar to learn firsthand how Pearson Education is overcoming these challenges with Tableau CRM to improve the ratio of cost per acquisition to lifetime learner value.


Lindsay BaunSr Market Research Analyst at Pearson

lindsay baun

Salma ZyedBusiness Operations and Reporting Analyst at Pearson

salma zayed

Brian Walker, VP Client Engagement at Atrium