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Predicting the Future of Predictive Analytics

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There has been a great deal of investment from technology platforms and purpose-built AI companies around embedded predictive analytics. How did we get here and where are we headed next? Philip Cooper (VP, Product, Tableau CRM) spoke with Atrium CEO Chris Heineken about his own evolution with Tableau CRM (formerly Einstein Analytics), common success factors with analytics for Salesforce’s customer base, long-term predictions in the predictions space, and more.

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