Tableau and CRM Analytics: Choosing the Tool That’s Right for Your Organization and Use Case

CRM Analytics and Tableau? CRM Analytics vs. Tableau? Many Salesforce customers still have questions when it comes to which tool (or combination of analytics tooling) is right for them. How do you know how to approach, or rethink, your analytics strategy?

The answer to which tool is best for you depends largely on your organization and unique use cases. Frequently, you’ll need multiple analytics tools — and with Tableau and CRM Analytics being among the best-in-class options, the odds are that you may leverage both. Written by analytics experts at Atrium, this whitepaper takes a use-case-by-use-case approach in demystifying the two analytics tools and helping you understand the consideration for each.