The Real Cost of Customer Attrition

Have you ever stopped to consider how much it costs when you lose a customer? Does your company place a value on customer retention? How does your company stay ahead of the curve and what actions are you taking to keep customers longer and make them more profitable? In future installments, we’ll explore in much […]

Increasing Customer Retention with Service Bots

When was the last time you were in a strategic business meeting with colleagues and heard someone utter, “The way we will retain our loyal customers is by letting the robots do all of the talking?” Seems way too close to the plot of the Jetsons cartoon series and far removed from any successful customer […]

AI Marketing Strategies that Drive Customer Loyalty and Retention

Ai Marketing Strategies That Drive Customer Loyalty and Retention

Customer experience has become a competitive focal point of the business ecosystem, and companies are finding themselves left behind if they do not adopt AI-powered methods of engaging with their customers. Marketing has always been about making a personal and emotional connection with consumers. AI is enabling this in a way marketers of the past […]

Battling Customer Churn with AI and Machine Learning: Q&A with Colin Gelfer

One of the most common uses cases for utilizing AI in the enterprise space is predicting “customer churn”. But many companies are still grappling with where to start. We sat down with Colin Gelfer, who leads Atrium’s focus on customer solutions, to talk about ways he is helping organizations understand how to utilize AI and […]