Video: How Pearson Predicts Student Enrollment Lead Conversion With Einstein Analytics
AI Marketing Strategies that Drive Customer Loyalty and Retention
Customer experience has become a competitive focal point of the business ecosystem, and companies are finding themselves left behind if they do not adopt AI-powered methods of engaging with their customers. Marketing has always been about making a personal and emotional connection with consumers. AI is enabling this in a way marketers of the past […]
Battling Customer Churn with AI and Machine Learning: Q&A with Colin Gelfer
One of the most common uses cases for utilizing AI in the enterprise space is predicting “customer churn”. But many companies are still grappling with where to start. We sat down with Colin Gelfer, who leads Atrium’s focus on customer solutions, to talk about ways he is helping organizations understand how to utilize AI and […]