Inside the Atrium Lounge: Delivering Value from Your Data & AI Investments

Insights from Atrium’s Dreamforce 2025 Panel with Mitch Zink, Paul Harmon, and Patrick Scherder. TLDR data & AI takeaways: Start small and scale intentionally. Pilot focused use cases to build momentum. Leverage what you already have. Unlock dormant value in your existing data assets. Start with outcomes, not infrastructure. Define ROI-driven use cases first. Unify […]
From Inspiration to Action: Atrium’s Big Week at Dreamforce 2025

Dreamforce 2025 has come and gone, but the ideas, conversations, and connections from this year’s event are still energizing us. Salesforce’s biggest conference of the year brought together innovators and industry leaders from around the world — and for Atrium, it was our best Dreamforce yet. Between a packed schedule of sessions, roundtables, and demos […]
Andi’s Got Vibes: How Andi and Agentforce Vibes Will Transform Salesforce Development

Salesforce’s launch of Agentforce Vibes marks a major milestone in the evolution of AI-assisted development. With Vibes, Salesforce is upleveling what they had started with Agentforce for Developers and expanding the features of that tool. They’re bringing AI directly into the developer’s world — an intelligent coding partner that understands metadata, writes Apex, and tests […]
Atrium Blog: Why Agentic AI is the Evolution Sales Teams Have Been Waiting For

Is your sales team spending more time on data entry and manual tasks than on what truly matters: building relationships and closing deals? It’s a common problem, and for a long time, the answer has been more automation. But what if there were an evolution of AI that goes far beyond simple automation or generative […]
The GenAI Divide: Why 95% of Companies Aren’t Seeing ROI with Generative AI

Why, despite all the hype and investment, are most companies still not seeing a return on their generative AI (GenAI) investments? According to a new report from MIT’s Project NANDA, a staggering 95% of organizations are getting zero P&L impact from their efforts. We’re now collectively referring to this phenomenon as “The GenAI Divide.” What’s […]
A New Standard in Borrower Experience: Salesforce Digital Lending + Agentforce

I hit that moment many parents can relate to: the realization that your vehicle just doesn’t fit your life anymore, even if it’s one you really like. The second child sealed the deal. Two car seats, bigger stroller, snacks — the logistics had outgrown our compact SUV. So, off to the dealership we went. The […]
AI Innovation and Impact: Q2 Review of Our Journey Toward $1 Billion in Outcomes

2025 is zipping by, and for AI, a few months can be a lifetime of innovation. With the second quarter of 2025 coming to an end, it’s time to take another look at Atrium’s one billion dollar goal. You can check out our interactive $1 Billion Outcomes Dashboard below. We’re tracking our journey to inventory […]
Agentforce Prospecting Agent

Unlock the full potential of your sales team with Atrium’s Prospecting Agent, powered by Agentforce.