Salesforce Data Cloud Updates: New Pricing, Permissions, and a Simplified Experience
Big changes are coming to Salesforce Data Cloud, and it’s not just about pricing. Salesforce is also rolling out significant updates to permission sets to simplify user management and better align with different roles. A new era of data ingestion Salesforce is now offering zero-cost data ingestion for structured data coming from its own internal […]
The GenAI Divide: Why 95% of Companies Aren’t Seeing ROI with Generative AI
Why, despite all the hype and investment, are most companies still not seeing a return on their generative AI (GenAI) investments? According to a new report from MIT’s Project NANDA, a staggering 95% of organizations are getting zero P&L impact from their efforts. We’re now collectively referring to this phenomenon as “The GenAI Divide.” What’s […]
Winning the Social Security Shift with Salesforce for Credit Unions and Community Banks

I can still remember the first time I realized it was “Social Security Day” at the branch. I was brand new in banking, almost two decades ago. You didn’t need a calendar to know because the lobby told you. It would be filled with some of my favorite people, mostly gray and white-haired regulars who […]
Rapid Salesforce Flow Creation with Andi, Atrium’s AI Consultant

Earlier this year, Atrium introduced Andi to the world, our first AI consultant. Andi is a purpose-built custom agent, focused specifically on accelerating Salesforce configuration. I’ve talked about Andi’s capabilities in previous blogs, and demoed Andi live in webinars (here is the latest), but I wanted to go deeper, and show a real-life scenario of […]
From Siloed to Seamless: Centralizing Your Product Catalog with Salesforce Revenue Cloud Advanced

After years of evolution, Salesforce’s Revenue Cloud Advanced (RCA) has arrived, bringing next-generation capabilities across the product-to-cash lifecycle that can truly streamline revenue operations while also servicing multiple commercial channels in the process. This is the power of the new API driven Revenue Cloud Advanced platform and its centralized product catalog. With RCA’s API-first architecture […]
Atrium’s Revenue Management Accelerator

Atrium’s Revenue Management Accelerator Powered by Revenue Cloud Advanced & Agentforce Atrium’s Revenue Management Accelerator brings efficiency, accuracy, and flexibility to every stage of the revenue lifecycle. Built on Salesforce Revenue Cloud Advanced and enhanced with Agentforce, this accelerator streamlines complex quoting, billing, and revenue recognition workflows. With intelligent product configuration, dynamic pricing models, and […]
Smarter Support Starts Here: Agentforce and the AI-Powered Service Cloud
TLDR/key takeaways: There are 3 major developments in the Salesforce Summer ‘25 release for Service Cloud: Agentforce now creates a more efficient and effective agent environment by unifying disparate systems for service teams. The Service Assistant reduces service rep ramp-time and improves consistency by providing real-time, AI-powered guidance. New Agentforce for Service enhancements enable proactive […]
Powering Next-Generation Contracting with Salesforce Revenue Cloud Advanced
Webinar Powering Next-Generation Contracting with Salesforce Revenue Cloud Advanced Wednesday, September 24 | 2:00 pm ET Manual contract workflows, fragmented entitlement tracking, and clunky handoffs between sales and operations continue to delay revenue and increase compliance risk across industries. In this live webinar, learn how Salesforce Revenue Cloud Advanced brings automation, structure, and transparency to […]