Marketing in the Agent Era: How Agentforce Powers the Customer Journey
Traditionally, most marketers have not had access to the resources or technology to create the granular segments they need to fully execute their marketing vision. With Agentforce and the latest Salesforce Marketing Cloud features — powered by Salesforce Data Cloud — the impossible finally seems possible for marketing teams large and small. Does this sound […]
Agentforce & Beyond: 5 Takeaways for Financial Services from Salesforce SKO FY ‘26
Wow, what a week at Salesforce Sales Kick-Off (SKO) FY ‘26. It was a whirlwind of innovation, inspiration, and connection, with so many familiar faces — partners, clients, and Salesforce folks — all energized for the new fiscal year. The conversations were buzzing, the energy was high, and the happy hour Atrium hosted was a […]
Retain High-Value Clients with Advanced Analytics in Banking and Financial Services
Financial services organizations are naturally data-rich. Whether you’re a bank, credit union, wealth management firm, or asset management company, you have access to a wealth of information. But too often, that data is scattered across different systems and departments, like pieces of a jigsaw puzzle. You know the big picture is important, but putting all […]
On-Demand Webinar: Beyond Bookings: Aligning Revenue, Usage, and Growth with Salesforce Consumption Forecasting
On-Demand Webinar Beyond Bookings: Aligning Revenue, Usage, and Growth with Salesforce Consumption Forecasting Salesforce Consumption Forecasting is here — curious what it can do for your revenue operations? Join experts from Atrium and Salesforce to hear first-hand what’s possible with this powerful new Sales Cloud tool, and learn how you can begin to transform the […]
7 Takeaways from Dreamforce 2024: Agentforce, Tableau Einstein, and More
Dreamforce 2024 ushered in a new era of AI, where the emphasis was on pushing beyond predictive and generative models into the world of assistive and autonomous agents. From the highly anticipated launches of Agentforce and Tableau Einstein, to deeper integrations between AI and data, here are our top takeaways from the event. 1. Agentforce […]
Salesforce CRM Analytics + Data Cloud: A Powerful Combination for Customer Insights
To stay competitive, organizations today need more than basic data management — they need actionable insights. Together, Salesforce Data Cloud and CRM Analytics provide an integrated solution that brings customer data to life. This powerful combination allows you to unify and harmonize your customer data from disparate sources and surface those insights within the flow […]
Reduce Client Churn with Snowflake, Salesforce Data Cloud, and AI
Demo Reduce Client Churn with Snowflake, Salesforce Data Cloud, and AI Client churn is an important metric for businesses to track, regardless of industry or company size. But how can you take action intelligently and effectively to make an impact and retain your clients? In this demo, we’ll show you how to leverage your data […]
On-Demand Webinar: Salesforce + Snowflake: Unlocking the Power of Data and AI with Zero Copy Capabilities
On-Demand Webinar Salesforce + Snowflake: Unlocking the Power of Data and AI with Zero Copy Capabilities What does Salesforce and Snowflake’s Zero Copy/ETL data-sharing partnership mean for you? Join us to learn how this industry-defining approach will give you more control to securely manage your data and build richer customer 360 experiences in Salesforce Data […]