Building a Strong Data Foundation for Success with Salesforce Marketing Cloud

Building a strong data foundation is crucial for maximizing your Salesforce Marketing Cloud investment. Join us to learn how to establish a robust data model, exploring implementation options using both Data Cloud and Marketing Cloud’s native tools.

We’ll delve into the pros and cons of connecting activated segments within Marketing Cloud’s Contact Builder versus syncing data directly from Sales and Service, and provide practical insights to help you choose the best approach for your organization.

In this webinar, you’ll learn:

• The nuances of various models and how to determine the data foundation pattern that makes sense for your business.
• Options for external or Marketing Cloud connector sources.
• How to leverage Data Cloud to enhance your Marketing Cloud data strategy.