On-Demand Webinar: Fireside Chat with Solenis – How AI and CRMA are Transforming Commercial Excellence in Manufacturing

Solenis Webinar CRMA Manufacturing

On-Demand Webinar Fireside Chat with Solenis: How AI and CRMA are Transforming Commercial Excellence in Manufacturing Join Atrium, Solenis, and Salesforce experts for an in-depth look at how AI, CRM Analytics, and a data-driven commercial excellence strategy are revolutionizing the manufacturing industry. Get exclusive insight into Solenis’ transformative journey, as their Director of Commercial Excellence […]

6 Frequently Asked Questions About Tableau Agent

FAQs About Tableau Agent

It’s been a couple months since Tableau 2024.1 came out and you know what that means — 2024.2 is almost here! Tableau released its list of features for 2024.2 and the enhancements to Tableau Pulse, multi-fact analytics, and other updates have us excited over at Atrium. One of our favorite items is the upcoming release […]

A Beginner’s Guide to CRM Analytics for Financial Services

Beginner’s Guide to CRM Analytics for Financial Services

In the fast-paced world of financial services, data is your most valuable asset. But are you truly maximizing its potential? CRM Analytics (CRMA) can be your key to unlocking hidden insights, driving personalized client experiences, and making informed decisions that fuel growth. CRMA is a dynamic visualization tool that not only provides consistent insights across […]

Leverage CRM Analytics Parameters to Filter Tableau Views

Leverage CRM Analytics Parameters to Filter Tableau Views

Several months ago, Salesforce released the “Publish to Salesforce” capability on Tableau. This allowed users to publish their Tableau dashboards or views to Salesforce CRM Analytics (CRMA) for use in a component object. Publishing to Salesforce made it very helpful for consumers of CRMA and Tableau to be able to access analytics in one place. […]

Einstein Copilot in Action: How to Enhance Salesforce with Generative AI

Einstein Copilot in Action: How to Enhance Salesforce with Generative AI

In February 2024, Salesforce introduced Einstein Copilot, a powerful Generative AI tool designed to transform the way you work in Salesforce, saving you valuable time and boosting your productivity. But how do you harness this potential? In this post, I’ll break down how Einstein Copilot works, and guide you through the process of creating your […]

Whitepaper: The Revops Revolution: Elevating Sales Forecasting from Art to Science

Revops Revolution Elevating Sales Forecasting from Art to Science

WHITEPAPER The Revops Revolution: Elevating Sales Forecasting from Art to Science How much trust do you have in your current sales forecasts? If you feel less than confident, you’re not alone. According to Gartner, only 45% of sales leaders and sellers have high confidence in their forecasting accuracy. When it comes to forecasting, tapping into […]