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CRM, data, and AI — more powerful than ever at #DF24. We're ready to guide you through everything Dreamforce has to offer from industry content and keynotes to sessions, special events, and VIP after-hours activities.

atrium lounge logo

What an amazing Dreamforce 2024! Thank you to all our customers and partners for making this an unforgettable event. See you next year! ✨

crowd in the atrium lounge during DF23

Our venue for the week is Ecosystem Coworking, located at 540 Howard St, just a short walk from Moscone.

Dreamforce: Day by Day

Always know where to go! Stay tuned as we reveal more of our industry events, roundtables, receptions, and exclusive evening activities during Dreamforce. All events are held at our venue Ecosystem Coworking. Outside of these events, the Atrium Lounge is open for meetings, food and drinks, and space to take a break during the day.

Tuesday, September 17

Guided Selling: Analytics and AI Strategies with HPE and Twilio

8-9am

Dreamforce Keynote Viewing Party: Private Screening in the Lounge

10am-12pm

Analytics Unleashed: Tableau Data Strategy with 6sense and Medidata

12:30-1:30pm

Driving Commercial Excellence: How Solenis Uses AI and Analytics in Sales

2:30-3:30pm

Starry Night Soirée: The Ultimate Dreamforce Party You Can't Miss

8-11pm

Wednesday, September 18

AI in Banking: How Houlihan Lokey Automates Engagements with Einstein Copilot

8-9am

Consumption Forecasting: How Confluent Transformed RevOps with Revenue Intelligence

12-1pm

AI in Wealth Management: Going Beyond the Hype with OneDigital and Innovayte

2-3pm

The Future of Analytics: Tableau Einstein Deep Dive with Salesforce and Atrium Experts

3-4pm

Let's Party: Atrium Happy Hour and Party Bus Ride to the Dreamfest Concert

4-6pm

This event is at capacity.

Roundtables at the Atrium Lounge

Enhance your experience beyond our Atrium Lounge sessions with our exclusive roundtables. Connect directly with industry and product experts, share insights, spark innovation, and forge valuable connections.

Transforming Data Strategy: Enhancing Agility and Building Trust with Salesforce, Tableau, and dbt

Tuesday, 9-10am

Transforming Your Business with Salesforce Data Cloud

Tuesday, 1:30-2:30pm

Agentforce in Action: Unlocking Game-Changing Potential in Financial Services

Wednesday, 9-10am

Consumption Forecasting: Network and Learn from Your Industry Peers

Wednesday, 11am-12pm

Experts in Action at Moscone

In addition to our events at the Atrium Lounge, we'll have a variety of expert-led sessions at Moscone during the week. Exact dates and times will be announced closer to the event, as well as links to add these to your conference agenda.

How to Build and Design Einstein Copilot Custom Actions

Attendees interested in jump-starting their work with Copilot Custom Actions will better understand how their Admins and developers can build and configure them in this tactical session.

Enhance Gen AI with Einstein Copilot and Prompt Builder

Building custom actions in Einstein Copilot and Prompt Builder can be challenging for new users. We’ll share tips for improving Copilot performance, prompt engineering, and formatting output.

Superpower CRM with Tableau Pulse and Einstein Model Builder

Learn how Tableau Pulse can be configured using your Salesforce data and paired with Einstein Predictions to identify pipeline and likely outcomes — and embedded directly into Salesforce.

Meet Our Team

At the Atrium Lounge, our data, platform, and industry experts will be available during Dreamforce to personalize topics that are relevant and timely for your business.

Greg Barlin

Valerie Weis

Valerie Weis

Andrew Foerster

Paul Harmon

Laura Koch

Braden Larmon

Request Access to the Atrium Lounge

At DF24, our lounge has it all: the perfect place to fuel up for the day, grab a snack, meet with clients, and recharge… and within a few blocks of Moscone. Interested? Request below to get all-day access to the lounge, plus a variety of perks.

THE ATRIUM DIFFERENCE

Atrium is the only consulting firm focused on delivering data-driven CRM strategy by applying the principles of data, analytics, and AI and machine learning to a select set of leading cloud platforms.

We help our customers maximize the value of their data and bring predictability and growth opportunities to their business. This means surfacing predictive and prescriptive insights, in the business context, with an action framework. By helping our customers land the last mile, we are the partner that pays for itself.

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