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CRM, data, and AI — more powerful than ever at #DF24. We're ready to guide you through everything Dreamforce has to offer from industry content and keynotes to sessions, special events, and VIP after-hours activities.

atrium lounge logo

We’re excited to host you at the Atrium Lounge throughout Dreamforce. Fuel up with breakfast, meet with clients, take a break from the conference, attend industry roundtables, and much more. Here’s a quick look at what’s in store during DF24:

  • Comfortable lounges and quiet areas
  • Elevated meeting space
  • Food and drinks, including an espresso bar
  • Keynote streaming on Salesforce+
  • Instagrammable moments and swag
  • Drop-in access to our team of experts
crowd in the atrium lounge during DF23

Our venue for the week: Ecosystem Coworking, located at 540 Howard St, just a short walk from Moscone.

Dreamforce: Day by Day

Always know where to go! Stay tuned as we reveal more of our industry events, roundtables, receptions, and exclusive evening activities during Dreamforce. All events are held at our venue Ecosystem Coworking. Outside of these events, the Atrium Lounge is open for meetings, food and drinks, and space to take a break during the day.

Atrium Lounge Welcome Reception

Join us at the Atrium Lounge on Monday evening to kick off Dreamforce ‘24 in style! You’ll get an exclusive first look at our space before all the conference chaos begins.

Monday, 5-7pm

Starry Night Soirée

Another unforgettable evening hosted at our show-stopping party space near Moscone. Enjoy cocktails, hors d’oeuvres, a DJ, and more on Tuesday at 8pm. Avoid the FOMO and save your spot now.

Tuesday at 8pm

Happy Hour and Party Bus to Dreamfest

Gear up for Dreamfest, Salesforce’s epic Dreamforce concert, with drinks and light bites! Plus, keep the party going with luxury transportation to Dreamfest.

Wednesday, 4-6pm

Experts in Action at Moscone

In addition to our events at the Atrium Lounge, we'll have a variety of expert-led sessions at Moscone during the week. Exact dates and times will be announced closer to the event, as well as links to add these to your conference agenda.

How to Build and Design Einstein Copilot Custom Actions

Attendees interested in jump-starting their work with Copilot Custom Actions will better understand how their Admins and developers can build and configure them in this tactical session.

Tips and Tricks to Enhance GenAI with Copilot/Prompt Builder

Building custom actions in Einstein Copilot and Prompt Builder can be challenging for new users. We’ll share tips for improving Copilot performance, prompt engineering, and formatting output.

Leverage Pulse on Salesforce Data with Einstein Predictions

Learn how Tableau Pulse can be configured using your Salesforce data and paired with Einstein Predictions to identify pipeline and likely outcomes — and embedded directly into Salesforce.

Wednesday, September 18

Financial Services Breakfast Panel

Description TBD




Description TBD

Time TBD

Lunch Session TBD

Description TBD


Pre-Dreamfest Happy Hour + Party Bus

Gear up for Dreamfest, Salesforce’s epic Dreamforce  concert, with drinks and light bites! Plus, keep the party going with luxury transportation to Dreamfest.


This event is by invitation only.

Request Access to the Atrium Lounge

At DF24, our lounge has it all: the perfect place to fuel up for the day, grab a snack, meet with clients, and recharge… and within a few blocks of Moscone. Interested? Request below to get all-day access to the lounge, plus a variety of perks.

Must-See Sessions at #DF24


Solving for Consumption Forecasting and Real-Time Analytics

A custom solution for consumption forecasting at Databricks. It includes bespoke Lightning pages and real-time analytics to create a holistic view of the consumption forecast.

Wednesday, September 13
10:30am PT
InterContinental Ballroom B
(Level 3)


Better Forecasting and Dashboards with Revenue Intelligence

How Dataminr leveraged Revenue Intelligence to modernize their forecasting process, enabling collaborative forecasting and creating dashboards to track performance, forecast, and pipeline.

Wednesday, September 13
11:30am PT

Yosemite Theater 
(Moscone West, Level 2)

How to Operationalize Data for Revenue Teams in Tech

How a technology company is connecting product-to-process with its product-led sales strategy, leveraging automated and actionable insights that help increase revenue and improve margins.

Wednesday, September 13
3:30pm PT
Theater Five
(Campground, Moscone South)

Meet Our Team

At the Atrium Lounge, our data, platform, and industry experts will be available during Dreamforce to personalize topics that are relevant and timely for your business.

Greg Barlin

Valerie Weis

Valerie Weis

Andrew Foerster

Paul Harmon

Laura Koch

Braden Larmon


Atrium is the only consulting firm focused on delivering data-driven CRM strategy by applying the principles of data, analytics, and AI and machine learning to a select set of leading cloud platforms.

We help our customers maximize the value of their data and bring predictability and growth opportunities to their business. This means surfacing predictive and prescriptive insights, in the business context, with an action framework. By helping our customers land the last mile, we are the partner that pays for itself.