The biggest event of the year is headed back to San Francisco! We’re ready to take you inside the action with onsite experts and events at the forefront of AI and Agentforce.
The Atrium Lounge has an unbeatable new location for Dreamforce ‘25! We are just a 2-minute walk (.1 mile) from Moscone.
Located steps from Moscone, drop in between keynotes, meetings, or panels.
Cozy seating areas to recharge, connect, or take a quiet break.
Freshly brewed fuel to keep the innovation flowing — lattes, cold brew, espresso & more.
Watch the biggest Dreamforce moments without leaving the comfort of the lounge.
Take home something fun, useful, and uniquely Atrium.
Monday | 5:00 – 7:00 pm
Join us at the Atrium Lounge to kick off Dreamforce! Get an exclusive first look at our space before the conference chaos begins.
Gear up for the week ahead with drinks, light bites, and great conversation. We’ll have some must-have swag for you to grab too.
Ready to eliminate the repetitive and time-consuming tasks that bog down dev cycles and get powerful results? All week at the Atrium Lounge, we’ll show you how our custom AI Salesforce consultant Andi can help your team move faster and smarter — and turbocharge the ROI on your Salesforce investments.
Ready to eliminate the repetitive and time-consuming tasks that bog down development cycles? Set time to see what Andi can do. We can even incorporate a Hubbl scan or something from your Salesforce backlog to further customize your demo.
Tuesday | 9:00 – 10:00 am
Wednesday | 9:00 – 10:00 am & 1:30 – 2:15 pm
Bring your questions to an Andi roundtable exploring the latest features, including Flows, Hubbl integration, Apex, QA, and much more.
Tuesday | 2:00 – 3:00 pm
Meet Hubbl, the intelligent Salesforce org optimization engine that surfaces what’s broken, and Andi, Atrium’s AI consultant, built to fix it automatically. See how the Andi + Hubbl integration transforms manual Salesforce remediation into automated, AI-powered results.
Tuesday | 8:00 – 9:00 am
Hear firsthand how agentic automation with Salesforce Revenue Cloud and Agentforce is helping Medidata reimagine their processes.
Registration coming soon
Tuesday | 10:00 am – 12:00 pm
Skip the crowds at Moscone! Watch the biggest Dreamforce moments without leaving the comfort of the lounge.
Tuesday | 12:30 – 1:30 pm
Learn from Liberty Bank what it takes to launch Financial Services Cloud in a regulated environment — from aligning teams and defining success to driving adoption and planning for the future.
Tuesday | 2:00 – 3:00 pm
Meet Hubbl, the intelligent Salesforce org optimization engine that surfaces what’s broken, and Andi, Atrium’s AI consultant, built to fix it automatically. See how the Andi + Hubbl integration transforms manual Salesforce remediation into automated, AI-powered results.
Tuesday | 2:30 – 3:15 pm
Join us for an interactive roundtable on Salesforce’s AI and machine learning advancements, including Agentforce, Data Cloud, and predictive AI capabilities.
Tuesday | 3:30 – 4:15 pm
Explore what Agentforce looks like in the real world, starting with a live customer interaction and ending with meaningful follow-up from a banker, lender, or wealth advisor.
Tuesday | 4:30 – 7:00 pm
Mingle with fellow tech leaders in a relaxed setting, designed for great conversation and even better vibes.
Wednesday | 8:00 – 9:00 am
Enjoy a candid, experience-rich conversation for financial institutions considering or already on their own journey with Salesforce Financial Services Cloud.
Wednesday | 10:00 – 11:15 am
Skip the crowds at Moscone! Watch the biggest Dreamforce moments without leaving the comfort of the lounge.
Wednesday | 2:30 – 3:15 pm
Join revops experts for a roundtable discussion designed to help you build a robust and successful revenue management strategy.
Wednesday | 4:00 – 6:00 pm
Get the party started early at an exclusive happy hour just steps away from Dreamfest, Salesforce’s biggest night out at DF25.
