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New Household Growth in Wealth Management

Help financial advisors drive net new household growth with accessible analytics and visibility into pipeline sources and targets

Wealth management firms are increasingly expected to rise to the maturity of digital-first client experiences. While basic customer relationship management (CRM) and loan underwriting have been prioritized in recent years, automating and enabling new client acquisition strategies with a data-driven approach has been ignored and largely left to individual financial advisors and existing relationships. There are significant shifts happening in wealth management that financial advisors have to contend with:

  • Client expectations centered on a digital experience, accessible 24/7, forcing wealth management firms to reconsider their client-facing technology and continue to offer more digital services in addition to holistic digital experiences.
  • The rise of robo advisors has transformed the wealth management industry by making investing more accessible, affordable, and convenient. To remain competitive, wealth management firms need to adopt their own robo advisory platforms or invest in hybrid models to provide personalized service and cost-effective, digital portfolio management.

With the biggest wealth transfer the industry has experienced occurring, wealth management firms have to rise to the occasion and meet the next generation of clients’ evolving expectations — more tech-savvy investors who are comfortable with digital platforms and robo advisory services. A new household growth solution for wealth management that provides financial advisors with comprehensive, accessible analytics and visibility can be the difference between winning over this new generation of clients.

Benefits of a New Household Growth Solution for Financial Advisors

Our new household growth solution is designed to provide financial advisors with an end-to-end data-driven CRM that not only produces prescriptive, predictive insights right in their everyday workflow, but also automatically places those insights in the context of the business with recommended actions.

Proactive Outreach and Data-Driven Business Development

Establish relationships by tapping into the marketing-generated lead flow from events, local marketing efforts, and referrals received from trusted sources such as bank branches and other referral centers.

360-Degree Prospect Visibility, Lead Segmentation, and Prioritization

Curate customized, personalized advice and service with wealth personas and ideal prospects mapped to products and services based on client engagement, historical data, and seamless integration of data sources.

Increase Advisor Productivity by Streamlining Non-Revenue Activities

Automate reminders, paperwork, meeting scheduling, and early marketing engagement activities so financial advisors can spend more time prospecting and building relationships with new households.

Maximize COI and Referral Effectiveness with Enhanced Visibility

Gain insight into your most promising COI and referral sources to identify those that are most likely to convert. Preemptively foster relationships with the highest potential with intelligent Lead Prioritization.

Next Generation Relationship Targeting

Leverage data science to build relationships with the next generation and more easily acquire new households that are likely to be the recipients of significant inheritances.

Enhance Adherence to Privacy Regulations

Maintain compliance and ensure proper outreach by staying ahead of evolving regulations with clear insight into “Do Not Call” and “Do Not Solicit” lists.

Optimize Advisor Onboarding, Ramp Time, and Retention

Reduce ramp time and improve advisor retention through automation, actionable insights, and comprehensive client and prospect visibility — all achieved through consistent, sustainable processes.

Boost Revenue, New Household Growth, and AUM

Boost revenue, new client acquisition, and AUM by automating repetitive tasks, improving visibility for advisors, and prioritizing their business development efforts.

Financial Services Cloud Consulting

Salesforce’s Financial Services Cloud is a platform that aims to foster long-lasting client relationships through personalized, proactive advice. The cloud-based platform allows for increased efficiency, scalability, and flexibility for wealth management clients and financial advisors alike, improving the overall experience and enabling wealth management firms to grow their business. Whether you are new to using Financial Services Cloud or looking to optimize your use, our team is available to assist you in getting the most out of your investment.

Data Insights Powered by Snowflake

One of the key benefits of using Snowflake is the ability to easily integrate data from various sources, such as customer information from multiple systems. This provides a more complete and accurate view of the client, which can be used to better understand their needs and tailor service accordingly.

Snowflake features data governance to protect customer data, ensuring regulatory compliance. It enables data analytics to reveal patterns, trends and highlight client segmentation based on behavior, demographics and other attributes. With a team of certified SnowPros, we’re equipped to help you get the most value out of Snowflake.

We Know Financial Services

We help financial services businesses in banking, wealth management, and mortgage create compelling, intelligent experiences to attract and retain clients and achieve ROI on data science investments in the process.

Financial Services

Atrium is revolutionizing retail banking, commercial banking, wealth management, credit unions, and mortgage with actionable analytics and AI-powered predictions and recommendations.​ Our solutions use CRM strategy, best-in-breed technology, and data analytics and engineering to help financial services firms maximize their IT investments.

Wealth Management

What’s the key to an asset management firm’s success? Growth opportunities. Referral conversions and the overall number of households you can expand to directly contribute to your ability to grow. Our Salesforce consulting services for wealth management provides you the data and subsequent insights you need to meet your client’s financial goals and extend your reach.

Predictive Insights for Wealth Managers in Tableau

Get a firsthand look at our business science embedded predictive dashboard built in Tableau for helping wealth managers better achieve client goals and foster lasting client relationships.

Our Partners

Salesforce logo

We specialize in data-driven strategy across many Salesforce clouds, including Financial Services Cloud. From advisory services to managed services, we can help you maximize ROI on your Salesforce investment through proven solutions and the effective use of data.

Tableau logo

As the market leader in providing intelligent experience solutions on the Salesforce platform, we combine CRM strategy, data science, and Tableau implementation expertise to drive sustainable solutions on the Tableau platform for wealth management firms.

Our certified and experienced Snowflake consultants (i.e., SnowPros) — combined with our deep data science expertise and award-winning Salesforce implementation capabilities — enable you to use and optimize the power and flexibility of Snowflake’s data cloud for all your data needs.

Ready To Talk?

Let's discuss your goals and how we can help you achieve them with our new household acquisition solution for financial advisors in wealth management.