Honoring the Moms of Atrium on Mother’s Day 2021
It’s the most wonderful time of the year! That second Sunday in May, where many women can expect to be treated like royalty — pampered by their families from the moment they open their eyes. While that might not be reality for all of us, Mother’s Day is always an occasion to be celebrated, an […]
Back to School: Data Analysis and Business Modeling at Butler University
Co-authored by Joshua Fleischer and Sarah Young. As businesses increase their utilization of data and the insights they gather from it, universities are realizing the need to prepare students for today’s data-driven climate. Professors toe an interesting line. In a semester’s time, they need to provide a basic academic background for data modeling and analytics […]
Why Machine Learning Models Fail… and How to Succeed
According to Gartner, only 53% of machine learning models convert from prototype to production. The statement above can also be articulated like this: 47% of machine learning projects fail to go into production. If an organization is set out to implement a machine learning solution in the first place, there can be a big chance […]
How Customer Attrition Data Factors into Your Customer Retention Strategy
Getting started with an effective customer retention strategy isn’t as easy as one would hope. As we tackle the concepts that make for an effective customer retention strategy, we revisit our data-driven approach and Atrium’s method of determining your readiness to adopt intelligent solutions in aiding customer retention. Atrium uses a readiness assessment that can […]
4 Building Blocks to Construct an Effective Multi-Cloud Strategy
“There are these two young fish swimming along and they happen to meet an older fish,” David Foster Wallace said in his now-famous commencement speech to the Kenyon College graduating class of 2005. The fable continues: “The older fish nods at them and says ‘Morning, boys. How’s the water?’ And the two young fish swim […]
The Possibilities with Multilingual Dashboards in Tableau CRM
Have you ever thought about a dashboard that is viewable in multiple languages depending on user location or language preferences, but wondered if it’s even possible? Well, the answer is yes, and it can be done in a few easy steps. Let’s first identify the use case where having a dashboard in multiple languages becomes […]
From Chaos to Order: A March Madness Tableau Retrospective
Salesforce supports several powerful tools for visualizing data in Tableau CRM (formerly Einstein Analytics) and Tableau Desktop. While both tools can be used to surface insights from CRM data, they can do far more. With March Madness wrapping up, I took some time to explore NCAA basketball data using Tableau, and to show how it […]
Professional Services, Elevated… and the Business Benefits of a Long-Term Approach
Data science is certainly at the top of many business leaders’ minds at the moment. It seems that almost daily, headlines announce things like the increase in the number of firms that are investing in AI and analytics, or about the trillions of dollars in “business value” that experts say will be created in the next decade […]