Sales Forecasting Best Practices
Moneyball Meets AI: Transforming Business With Data-Driven Insights
The book “Moneyball: The Art of Winning an Unfair Game“, describes how the Oakland Athletics General Manager, Billy Beane, used statistics and metrics over conventional wisdom to build a winning team. At Atrium, we aim to deploy concepts of “Moneyball” on a broad scale to the enterprise. The metaphor drawn from the story of Billy […]
Heroku – What does the Future Hold?
I started developing on Salesforce in 2008 and attended my first Dreamforce that same year. Although the technical information that I gained at DF08 was deep and wide, I was focused on the nuts and bolts of getting things done. I realized that the culture of Salesforce was different from any other platform I had […]
AI Marketing Strategies that Drive Customer Loyalty and Retention
Customer experience has become a competitive focal point of the business ecosystem, and companies are finding themselves left behind if they do not adopt AI-powered methods of engaging with their customers. Marketing has always been about making a personal and emotional connection with consumers. AI is enabling this in a way marketers of the past […]
Accounting for Uncertainty: Driving Forecasting Value with Interval-Based Forecasts
Intervals Enhance the Intelligent Experience Forecasting sales is a hard problem for businesses to solve, especially given that the focus on hitting an exact number is often top of mind for decision-makers. However, it is difficult to predict an exact number, even when organizations have access to high-quality data and sophisticated predictive models. Business processes […]
Sales Forecasting Best Practices
Tableau or Einstein: The Case for Both
It has been almost 8 months since Salesforce announced its plans to acquire Tableau, and 3 months since the acquisition cleared European anti-trust reviews allowing the companies to officially merge. While Salesforce is still working through what the long-term product roadmap will look like, one thing is already clear: In the near-term, both Tableau and […]
Atrium Achieves Salesforce Master Navigator Designation for Delivering Expertise in Einstein Analytics