AI’s Role In Sales and Marketing
Celebrating the Women of Atrium
International Women’s Day was March 8th and this year’s theme was “I am Generation Equality: Realizing Women’s Rights”. As we acknowledge and celebrate the social, economic, cultural, and political achievements of women, we will also continue our call to action for gender equality globally. At Atrium we strive for that equality and have hired some […]
Sales Forecasting Best Practices
Moneyball Meets AI: Transforming Business With Data-Driven Insights
The book “Moneyball: The Art of Winning an Unfair Game“, describes how the Oakland Athletics General Manager, Billy Beane, used statistics and metrics over conventional wisdom to build a winning team. At Atrium, we aim to deploy concepts of “Moneyball” on a broad scale to the enterprise. The metaphor drawn from the story of Billy […]
Heroku – What does the Future Hold?
I started developing on Salesforce in 2008 and attended my first Dreamforce that same year. Although the technical information that I gained at DF08 was deep and wide, I was focused on the nuts and bolts of getting things done. I realized that the culture of Salesforce was different from any other platform I had […]
AI Marketing Strategies that Drive Customer Loyalty and Retention
Customer experience has become a competitive focal point of the business ecosystem, and companies are finding themselves left behind if they do not adopt AI-powered methods of engaging with their customers. Marketing has always been about making a personal and emotional connection with consumers. AI is enabling this in a way marketers of the past […]
Accounting for Uncertainty: Driving Forecasting Value with Interval-Based Forecasts
Intervals Enhance the Intelligent Experience Forecasting sales is a hard problem for businesses to solve, especially given that the focus on hitting an exact number is often top of mind for decision-makers. However, it is difficult to predict an exact number, even when organizations have access to high-quality data and sophisticated predictive models. Business processes […]
Sales Forecasting Best Practices
