Atrium’s 2022 in Review: The Highlights and Industry News That Made Our Year

Our team and our business is another year older and wiser. At Atrium, 2022 has been a fast-paced yet reflective year defined by in-person ecosystem events and volunteerism, major industry announcements, significant growth for ourselves and our customers, exciting updates from partners, and so much more. When a year comes to a close, so often […]

How Genie Can Bring Magic to Retail Banking

How Salesforce Genie Can Bring Magic to Retail Banking

The Consumer Financial Protection Bureau (CFPB) was recently found by a court to be unconstitutional. But regardless of the politics and legalities of the CFPB, the cause of protecting banking consumers should be a concern for everyone. This includes retail banks. A cynical observer might ask why a bank should care about consumers, but principles […]

How to Ensure Your Salesforce Managed Services Engagement is Successful

Implementation is only part of the journey with a successful Salesforce solution. For long-term, continuous innovation and success with the platform, a Salesforce managed services engagement guided by a vendor (aka partner) who understands your needs, scope, and goals each step of the way is essential. Ensure your Salesforce managed services engagement gets off to […]

A Great Service Cloud Implementation Begins With a Great Customer Experience Strategy

A Great Service Cloud Implementation Begins With a Great Customer Experience Strategy

There is no doubt that Salesforce’s Service Cloud offers many great features. In Gartner’s famous magic quadrant analysis, Service Cloud is way up and to the right. That means by Gartner’s analysis, Service Cloud has the most complete vision along with the ability to execute that vision in the industry, and it’s not even close. […]

3 Benefits of Salesforce Experience Cloud That Help Power Your CRM Strategy

We like to think of customer relationship management (aka CRM) strategy as something new. But even in medieval times, merchants and tradespeople used strategy to better connect with their customers. Medieval merchants would use location to find the right customers — think of horse dealers at the city gate, or book merchants by the cathedral. […]