Anyone that works in the ad sales industry knows just how important it is to stay in the know. Unfortunately, key data is often siloed or outdated. How do you see if you’re on pace to meet internal goals and upfront commitments? Do you have the data analytics and actionable insights to support significant findings like at-risk relationships? Salesforce for ad sales can shed light on the key insights you need to increase efficiency, collaborate effectively, and maximize ROI.
AEs, advertisers, agencies… There are a lot of stakeholders in need of high-quality insights, accurate forecasting, and ways of keeping relationships on track.
AEs need insight into advertiser and agency sales goals, while considering sales team splits for advertisers and buying and planning agency relationships.
Whether you sell upfronts, scatter market, or both, understand booking comparisons YoY and advertiser spend comparisons.
With visibility into key campaign execution and performance, Ad Operations can effectively optimize campaign performance based on pacing insights. Improve collaboration with Account Executives with visibility to underperformance and potentially make good situations.
Proactively manage advertiser and agency relationship risk and get ahead of potential spend diminishment. Provide your account teams with visibility into buying patterns and other relationship health insights such as CSAT, make-goods and under-delivery, and overall client touchpoints.
From RFP to a live campaign, improve visibility and collaboration across all stakeholders. Streamline access to campaign objectives and KPIs, as well as the quoting process across media buys with a single product/price catalog for quoting. Manage operations and client approvals to successfully launch and manage campaigns.
Insight into forecasted revenue based on when placements will be active, bookings, upfronts, campaign performance, make goods, and past buying patterns. Enable revenue yield management to maximize fill rate and price by forecasting demand across channels: direct sales, programmatic direct (private marketplace), and programmatic indirect (open exchange bidding).