Functions and Benefits of Salesforce B2B Commerce
Traditional B2B purchases can be quite a hassle. You might need to speak with a dedicated salesperson or account manager, and there can be a lot of hurdles and hoops to jump through. If you’re looking to get started with selling in the B2B space, getting the logistics in place can be cumbersome. Salesforce B2B […]
Churn Analytics and Its Role in Modernizing Your Business
Service modernization has become increasingly important as the economy begins to scale. Service providers are modernizing and expanding at a rate that we have never experienced. Improving customer experience comes top of mind for many leaders in the service space. However, the attempt to modernize your service business means you will have to solve some […]
How to Plug Your Own External Machine Learning Models (BYOM) In Salesforce
Contributors: Paul Harmon, Keely Weisbeck Back in the day, businesses needed lots of resources to build predictive models from scratch, including a data science team of qualified statistics experts to build and maintain models. Einstein Discovery from Salesforce allows companies to implement machine learning without needing a team of data scientists, integration experts, and architecture […]
A Tale of Becoming: What Mentorship Means In Atrium’s Luminate Program
Author: Tyler Pollard, Nick Burkland Going from college to full-time work is an exciting, yet scary transition for most people. Upon entering the workforce, there is a major shift in dynamics that takes place. What was once a rubric and syllabus is now the more abstract task of defining goals, prioritizing, and accomplishing tasks. Where […]
How To Easily Connect Your Data to Snowflake with Snowpark
Snowflake recently hosted Snowpark Day: a showcase of Snowflake’s developer-friendly framework. Snowpark gives developers the tools to flip, spin, and grind data using the gear they already know. The gear in this case is Python, Java, or Scala – the languages Snowpark supports; and the tricks are the ability to execute queries, load data, and […]
Turn Your Audience Into Revenue With Ad Sales Management from Salesforce
Making money is the easy part. Or it should be. Think about all the hard work that goes into creating quality, engaging content and publishing it to the world. How much effort does it take your team to get that content in front of an audience that wants to see it? Advertising drives cash flow […]
AI In Financial Services: 3 Ways Organizations Compete with AI and Analytics
The year 2020 was the start of, what many in the industry are calling, the “Decade of Data”. If you haven’t heard this phrase before, perhaps you have heard the saying on the street “data is the new oil” or “data is the new soil”. To no surprise, the amount of data being generated just […]
How to Get the Most Out of the Salesforce Event Monitoring Analytics App
As your Salesforce application expands and matures, it’s common for administrators to experience growing pains. As the list of integrations, flows, and user types grows, it can be hard for Salesforce managers to identify problematic pages and other areas of improvement. One add-on that can provide a whole new dimension of system analytics is the […]